Senior Manager, Trade Marketing

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $135k - $145k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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Paula's Choice Skincare

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1995

🏥 Healthcare

🏭 Manufacturing

📣 Marketing

Healthcare • Manufacturing • Marketing

Paula's Choice Skincare is a company that specializes in skincare products. It offers a wide range of skincare collections including boosters, cleansers, exfoliants, and moisturizers designed to address various skin concerns. The company emphasizes the importance of sustainability and recycling and provides customer perks such as auto replenishment and private consultations. Paula's Choice Skincare is committed to research and education through their Science Advisory Board and offers numerous client services like order returns, shipping information, and personalized consultation. They also have programs for students and affiliates and focus on community engagement through editorial guidelines and educational initiatives.

📋 Description

• Own Americas trade marketing strategy and execution across Sephora US, Sephora at Kohl's, Sephora Canada, Sephora LATAM, and Dermstore.com • Translate Global Brand go-to-market plans into retailer-specific execution • Manage the Americas trade marketing budget, including annual planning, spend allocation, OpEx tracking, invoices, and quarterly reforecasting • Lead annual and quarterly Joint Business Planning with retail partners • Lead marketing strategy and execution for P.C Sephora LATAM expansion • Serve as senior marketing relationship owner for Sephora US, Canada, and LATAM • Own trade marketing plans, execution, results reporting, and promotional tent-pole moments • Represent Paula's Choice in market weeks, business reviews, and partner strategy sessions • Guide retail media network strategy and off-site media needs • Own monthly and quarterly 360 trade marketing readouts for leadership • Develop retail in-app previews, digital programs, and beta opportunities • Own North American retail PDP asset strategy and digital shelf standards • Oversee retail PR and digital programs with Canada and LATAM agencies • Manage ratings and reviews vendor relationship, contract, budget, audits, and performance reporting • Manage and develop 1 direct report • Represent North America Trade Marketing in executive and cross-functional planning • Present portfolio strategy, results, and investment recommendations to leadership • Own post-campaign analysis and strategic recommendations • Partner with Sales, Education, Product Marketing, Brand Marketing, VM, Creative, Finance, Digital Americas, VP of Sales, and Global Brand

🎯 Requirements

• 5+ years of experience in retail/trade marketing or brand management for a beauty brand, with experience managing at least 1 direct report • Robust, proven experience owning trade strategy and P&L for Sephora and at least one additional national or mass retail partner • Demonstrated ability to build and lead integrated retail marketing programs across multiple accounts • Strong acumen in Retail Paid Media, Retail Creator programs, and Retail Animations • Proven ability to build and sustain strong retail relationships • Relevant beauty/skincare industry experience and strong understanding of retail merchandising and digital shelf strategy • Executive presence to represent trade strategy and results directly to senior leadership • Strong communication skills, strategic and financial thinking, and ability to lead cross-functionally without direct authority • Highly organized, detail-oriented, and comfortable owning budget and forecast accuracy • Omni-channel retail expertise across digital marketing and brick-and-mortar • A reference from Sephora will be required • Ability to handle long periods of sitting and screen time • Flexibility around retail partner and executive calendars • Travel up to 10–15%

🏖️ Benefits

• Generous paid time off, including time off to volunteer • Learning and development resources to support personal and professional growth • Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products • Fully remote work within the US • Dog-friendly office • Participation in the company discretionary bonus plan