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Director of E-Commerce

đź•’ August 18

🇺🇸 United States – Remote

đź’µ $145k - $190k / year

⏰ Full Time

đź”´ Lead

🛍️ E-commerce

🦅 H1B Visa Sponsor

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đź‘» Ghost score 6%

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Logo of PAX

PAX

51 - 200 employees

Founded 2007

đź›’ Retail

Retail

PAX is a company that specializes in the design and sale of high-quality vapes and vaporizers. Their product lineup includes the PAX MINI, PAX Plus, and a variety of vape pens and pods, such as the ERA GO and ERA PRO. They also offer consumables like all-natural gummies crafted with real fruit and Delta-9 THC. PAX focuses on delivering consistent quality and memorable experiences, all while showing a genuine passion for plant-based products. They offer a range of accessories and limited edition items, and provide personalization options to enhance the customer experience.

đź“‹ Description

• Lead Shopify-powered, headless global storefronts across site merchandising, catalog, promotions, CRO, localization, and wholesale support • Partner with engineering on the headless commerce roadmap and prioritize the backlog • Direct Meta and Google paid media strategy and agencies in a restricted-category environment • Own organic discovery through SEO/SEM, listings, and site visibility • Manage the attribution and measurement stack, including Triple Whale, GA4, and Shopify, and optimize ROAS/ROI decisions • Drive Klaviyo email performance, segmentation, personalization, and lifecycle strategies • Build loyalty, rewards, referral, affiliate, creator-commerce, marketplace, and retail-to-DTC programs • Own e-commerce compliance execution for age verification, shipping, payment processing, and state/country regulations • Build demand forecasts with supply chain and finance and manage the DTC P&L against board-level targets • Report performance and strategic recommendations to executive leadership and the board • Lead, coach, and develop the internal team and agency, vendor, and platform partnerships

🎯 Requirements

• Full accountability for a DTC P&L • 5+ years leading e-commerce, digital merchandising, or lifecycle and loyalty functions end-to-end in performance-driven consumer organizations • Expert-level Shopify knowledge • Experience with headless architectures such as Builder.io, Hydrogen, or API-driven storefronts • Experience operating multi-store, multi-currency, multi-region commerce • Hands-on fluency with modern attribution and analytics stacks, including Triple Whale or similar, GA4, and cohort analysis • Day-one comfort with Shopify, Builder.io, Klaviyo, and Asana/Jira • Experience operating Amazon, including Seller/Vendor Central, listing optimization, and marketplace advertising • Experience building or scaling affiliate and creator-commerce programs, such as Impact.com or similar networks • Meaningful experience in age-gated categories such as cannabis, CBD, hemp, alcohol, or nicotine • Familiarity with advertising restrictions, age verification, and shipping compliance • Experience running or meaningfully contributing to e-commerce across multiple countries, including localization, VAT/duties, regional fulfillment, and market-specific compliance • Ability to exercise judgment in fast-paced environments without perfect information • Experience managing lean teams and agencies • Ability to translate performance data into actionable insights and strategic recommendations for senior leadership and the board

🏖️ Benefits

• Competitive compensation • Equity • Bi-annual performance reviews • Fully funded comprehensive medical, dental, and vision coverage • 401K plan • Generous PTO policy • Paid Parental Leave • Monthly wellness reimbursement • Cell Phone reimbursement • Employee Purchase Program for discounted PAX devices • Weekly catered lunch, endless snacks and beverages • Dog Friendly HQ in the Mission District of San Francisco • Employee Assistance Program including access to online legal support

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