Senior Vice President, Marketing

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Payarc

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

💰 Series A on 2022-04

Consulting • Healthcare • Logistics

Payarc is a company specializing in providing payment processing solutions for businesses of all sizes. It offers a variety of services including a powerful point-of-sale platform, e-commerce payment systems, and API integrations for fully customizable payment experiences. Payarc facilitates transactions both in person and online, making use of omnichannel payment solutions to ensure businesses never miss a sale. With a focus on security and compliance, Payarc provides end-to-end encryption and robust security features. The company aims to offer seamless integration and management of payments, invoicing, and transaction processing, allowing businesses to streamline their operations and increase profitability. Payarc also fosters partnerships to enhance their service offerings, serving diverse sectors such as retail, restaurants, and healthcare.

📋 Description

• Set the company's overall marketing vision and long-range strategic plan • Align marketing investment with enterprise growth objectives • Prioritize strategic marketing efforts supporting domestic and international revenue initiatives • Lead, mentor, and scale a global marketing team • Present marketing strategy, performance, and investment recommendations to the Board of Directors and executive leadership • Lead marketing integration, brand harmonization, and go-to-market alignment for mergers and acquisitions • Own the annual marketing plan and marketing's contribution to the combined sales plan • Set and deliver marketing KPIs and OKRs across sales channels • Own marketing-sourced production across all sales channels • Own lead generation through MQL across a multi-channel, email-anchored program • Own lead scoring frameworks and re-warming loops for not-yet-ready and bounced-back leads • Manage the MQL-to-SQL handoff with Business Development and oversee activation conversion quality • Manage marketing journeys and education through activation and ongoing gross profit • Own HubSpot CRM and revenue operations infrastructure, including administration, automation, attribution, and reporting • Own data governance and reporting standards across marketing systems • Build, manage, and develop the marketing team • Set priorities, due dates, and performance expectations • Operate an AI-supported model to scale marketing output • Manage team priorities, capacity, marketing budget, vendor stack, and contractor allocation • Maintain brand standards, reputation management, and website performance • Represent Payarc at industry events and trade shows and own event ROI • Develop partner relationships producing case studies, testimonials, and co-marketing opportunities

🎯 Requirements

• 15+ years of extensive payments marketing experience • 5+ years in executive-level (SVP and above) marketing leadership roles • Payments, fintech, or merchant services industry experience required • Agent/ISO or ISV channel marketing experience strongly preferred • Experience marketing both B2B and B2C payments solutions required • International marketing experience required, with success across multiple regions or global markets • Experience working within publicly traded and private equity-backed companies required • Track record of building demand generation programs measured on sourced pipeline and revenue • Merger and acquisition experience preferred • Established presence in payments industry networks and trade associations preferred • Master's degree (MBA or equivalent) in Marketing, Business, or a related field required • Demonstrated ownership of a sourced revenue or pipeline number • Deep payments industry fluency, including agent/ISO channel dynamics, residual economics, and ISV/SaaS partnership models • Hands-on HubSpot proficiency, including workflows, lead scoring, attribution, and reporting • Working command of AI tools in marketing production • Direct, accountable communication style and comfort operating against hard due dates and documented priorities • Ability to lead a small team through scale • Prolonged periods sitting at a desk and working on a computer

🏖️ Benefits

• Fully remote work arrangement • Travel to trade shows, partner meetings, company events, and industry conferences as needed