Digital Marketing Manager

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $62k - $75k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Paychex

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1971

👥 HR Tech

☁️ SaaS

💸 Finance

HR Tech • SaaS • Finance

Paychex is a leading provider of HR, payroll, and benefits outsourcing services. With over 745,000 business clients, Paychex offers a comprehensive range of services including payroll processing, HR solutions, time and attendance tracking, employee benefits administration, and professional employer organization (PEO) services. The company leverages advanced technology such as AI-assisted recruiting and HR analytics to enhance its offerings and improve client experience. Paychex Flex, its all-in-one cloud-based platform, allows businesses to manage these services seamlessly. Paychex caters to businesses of all sizes, offering solutions tailored to self-employed individuals, small businesses, and large enterprises. Established as a trusted name in the industry, Paychex is renowned for its innovation, ethical practices, and high customer satisfaction.

📋 Description

• Set strategy and approve execution for our marketing vendor's paid media, SEO, AEO, and GEO programs • Own accountability for a growing digital ad budget (Google, LinkedIn) and report on performance against pipeline and revenue goals • Manage the company website, built in HubSpot, as a lead-generation asset, including ongoing vendor coordination • Administer HubSpot marketing automation, lead nurture workflows, and funnel/attribution reporting • Support digital go-to-market activities for phased product launches • Build foundational customer marketing infrastructure, including customer segmentation and lifecycle email workflows in the CRM • Design and launch initial cross-sell and upsell campaigns into the existing customer base • Refine and strengthen our established lead handoff process with the Account Management team for customer marketing leads • Serve as the team's HubSpot manager - our workflows, customer email, and marketing dashboards all run through it - while maintaining working familiarity with Salesforce and outbound tools like Clay to support alignment across sales and marketing systems • Provide support for special projects as needed.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience • Minimum 3–6 years’ experience in digital marketing, demand generation, or growth marketing • Experience managing outside agencies or vendors • Background screening or HR tech/compliance tech industry experience strongly preferred • Experience with HubSpot (marketing automation, email, website, dashboards) — this is the team's core marketing system • Working knowledge of paid search and paid social platforms (e.g., Google Ads, LinkedIn Campaign Manager) • Ability to read and interpret Google Analytics/GA4 and funnel/attribution reports, and translate them into action • Experience with A/B testing and conversion rate optimization, whether hands-on (landing pages, page copy) or through directing an agency's testing program • Experience building segmented, lifecycle email campaigns • Working knowledge of SEO fundamentals (keyword research, SERP tracking) to intelligently direct our SEO/AEO/GEO vendor • Familiarity with Salesforce and Clay a plus • Excellent communication and vendor management skills • Ability to operate independently and think critically • Detail-oriented with a focus on delivering high-quality work • Comfortable defining process, not just following one • Flexibility and adaptability in a fast-paced environment

🏖️ Benefits

• 100% remote • Medical (with company contribution) • Dental/Vision • Employer paid Life Insurance and Long-Term Disability • Short-Term Disability • 401(k) (with company match) • Paid holidays • Paid time off (PTO) • Sick Time • Pet insurance • Phone and internet stipend