Growth Marketer

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Pearl

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

☁️ SaaS

🤝 B2B

💰 $58M Series B - Pearl on 2024-07

SaaS • B2B

Pearl is a front-end web UI/design toolkit or website template provider. The supplied CSS and class names indicate Pearl maintains a comprehensive design system or set of UI components (navigation, FAQ dropdowns, modals, carousels, responsive containers, accessibility focus states, and testimonial blocks) intended to make marketing and product sites look and behave consistently across browsers and viewports. The materials suggest Pearl offers reusable styles and UX patterns for building or theming websites, though the provided snippet alone does not specify whether Pearl is a template marketplace, design system product, agency, or SaaS platform.

📋 Description

• Own full-funnel paid strategy and hands-on execution across Meta, Google (Search, PMax, Demand Gen), LinkedIn, and industry/endemic dental channels. • Own CAC, ROAS, CPA, and demo-set targets, and manage budget allocation and pacing across channels and across SMB and DSO/enterprise audiences. • Run weekly optimization cycles — bids, budgets, audiences, placements, and landing-page routing — cutting waste quickly. • Partner with Studio and Brand/Comms on high-performing ad creative and structured creative testing. • Own Pearl's full email and lifecycle program: pre-demo nurture, confirmation and reminder sequences, cancellation recovery, no-show re-engagement, post-demo follow-up, and dormant-lead reactivation. • Build differentiated nurture tracks for both motions — SMB (product-led) and DSO/enterprise (sales-led). • Treat demo show-rate and demo completion as primary KPIs, systematically closing the gap between booked and completed demos. • Continuously test subject lines, timing, cadence, and offers. • Serve as the marketing team's hands-on HubSpot owner across workflows, lifecycle stages, properties, lists, and segmentation. • Own the integrity of conversion tracking end-to-end — platform pixels, server-side/CAPI, UTM discipline, and offline/CRM conversion imports — so paid and lifecycle both tie cleanly back to the CRM. • Design and maintain automated workflows (recovery sequences, routing, deal creation, campaign-influenced attribution), upholding data hygiene in partnership with RevOps. • Ensure clean marketing-to-sales handoffs in the CRM. • Build and maintain unified full-funnel dashboards spanning paid performance, funnel conversion, show-rate, and lifecycle. • Partner with RevOps to keep attribution accurate and consistent with the CRM source of truth. • Run a weekly reporting and experimentation rhythm that turns learnings into the next round of tests across both paid and lifecycle.

🎯 Requirements

• 5–7+ years in full-funnel growth or demand-gen marketing at a B2B SaaS company, with genuine hands-on depth in both paid media and lifecycle/marketing operations. • Hands-on expertise across Google Ads and Meta Ads Manager, proficiency in LinkedIn Campaign Manager, and deep fluency in HubSpot (workflows, lifecycle stages, email, reporting). • A track record of owning efficiency metrics directly (CAC, ROAS, CPA) and knowing how to move them. • A strong email/lifecycle marketer and a strong paid operator in one — a rare combination. • Deep fluency in conversion tracking: pixels, CAPI/server-side, UTMs, and offline/CRM conversion imports. • Highly analytical, comfortable living in dashboards; GA4 literacy a plus. • Experience across both SMB (volume and efficiency, product-led) and enterprise/ABM (account targeting) motions. • A systems builder who thrives owning a broad mandate on a compact, high-caliber team. • Bonus: experience advertising in healthcare or other regulated categories, a dental/medical vertical, or SQL/advanced reporting depth

🏖️ Benefits

• Competitive compensation and benefits • Professional development and training opportunities • Flexible, uncapped PTO • Remote-first work environment, with preference for candidates based near Pearl's office hubs in Los Angeles, San Francisco, Salt Lake City, or New York City.