Geo Marketing

Job not on LinkedIn

🔥 33 minutes ago

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Pearson VUE

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

📚 Education

🛍️ eCommerce

☁️ SaaS

Education • eCommerce • SaaS

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

📋 Description

• Support the creation and launch of integrated campaigns across digital, paid media, email, and social platforms. • Translate messaging and positioning into channel-ready assets and activation plans. • Coordinate campaign calendars, ensuring key milestones are met and launch dates are hit. • Collaborate with the Centers of Excellence teams to ensure campaigns align to global objectives and ways of working. • Liaise with Product Marketing to gather local insights and ensure message relevance. • Work with creative agencies to manage campaign assets, provide feedback, and ensure timely delivery. • Develop and maintain campaign documentation including briefs, asset trackers, and launch checklists. • Monitor and optimize live campaign performance across channels and compile regular reports. • Analyze campaign metrics and support monthly, quarterly, and post-campaign reporting to surface insights and recommend optimizations. • Ensure campaign readiness by managing QA, approvals, asset handoffs, and go-live processes. • Maintain a library of campaign materials, templates, and documentation for reuse and consistency.

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, or a related field. • Proven experience in marketing or campaign execution roles. • Strong project management and organizational skills with a focus on detail and follow-through. • Understanding of integrated marketing and digital channels. • Proficiency in marketing tools and platforms (e.g., CRM, CMS, project management tools). • Excellent communication and collaboration skills. • Comfortable working in a fast-paced environment with shifting priorities. • Understanding of U.S. higher education market, sales cycles, and marketing for B2B2C is a plus.