Marketing Strategy Specialist

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🤠 Texas – Remote

🤠 Texas – Remote

💵 $75k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Pearson VUE

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1994

📚 Education

🛍️ eCommerce

☁️ SaaS

Education • eCommerce • SaaS

Pearson VUE is a global leader in computer-based testing, providing a wide range of credentialing and certification exams for various industries. They support test-takers and test owners by offering resources, scheduling options, and accommodations to ensure equitable access to testing. Their mission is to empower candidates and enrich communities through the delivery of high-stakes exams that validate professional skills and knowledge, contributing to career advancement and industry standards.

📋 Description

• Own marketing strategy, governance and prioritisation across assigned Clinical Education & Therapeutics portfolios. • Lead annual and quarterly planning processes, aligning investment decisions, campaign priorities and go-to-market sequencing. • Identify new growth opportunities across B2B and B2C markets and partner with Product Management and Sales to develop commercial strategies. • Develop integrated marketing plans spanning digital campaigns, content, events, webinars, partnerships and sales-led initiatives. • Refine value propositions, positioning and competitive differentiation for clinical education and therapeutics audiences. • Partner with Sales teams to support territory planning, account-based marketing initiatives and campaign-to-opportunity conversion strategies. • Monitor market trends, accreditation requirements, funding changes, regulatory developments and emerging opportunities within clinical education. • Lead end-to-end planning and execution of marketing campaigns from brief through launch, optimisation and performance review. • Develop content programmes that support customer awareness, evaluation, adoption and advocacy. • Manage virtual event and webinar marketing strategy, audience acquisition, registration campaigns, speaker coordination and post-event nurture programmes. • Lead go-to-market execution for new product launches across Clinical Education & Therapeutics portfolios. • Build scalable launch frameworks and repeatable launch-readiness processes. • Develop sales enablement assets including presentations, battlecards, customer-facing materials, landing pages and nurture content. • Manage delivery through project management tools such as Wrike, ensuring projects remain on track, on budget and aligned with business objectives. • Collaborate with Clinical SMEs, Creative Services and external partners to ensure content is accurate, compliant and aligned to accessibility standards. • Own campaign measurement frameworks, dashboards and reporting processes. • Monitor traffic, lead generation, conversion performance, adoption and retention metrics. • Drive continuous optimisation through testing, audience refinement and channel performance analysis. • Partner with Marketing Operations and Sales Operations to maintain campaign governance, reporting accuracy and CRM effectiveness. • Identify opportunities to improve processes, accelerate delivery and share best practices across the team. • Build relationships with clinical education organisations, associations, partners and influencer communities. • Support conference and event strategies including sponsorships, speaking opportunities, lead capture and follow-up programmes. • Identify and execute co-marketing opportunities, webinars and partnership initiatives. • Gather and share market feedback to influence future product strategy, messaging and customer engagement approaches.

🎯 Requirements

• Experience developing and executing go-to-market strategies, portfolio marketing plans and integrated marketing campaigns. • Strong background partnering with Sales, Product Management and cross-functional stakeholders to drive commercial outcomes. • Expertise across campaign planning, content strategy, demand generation and product launches. • Experience working with data, reporting and marketing performance measurement. • Exceptional stakeholder management, communication and influencing skills. • Strong commercial acumen combined with audience-first thinking and evidence-based decision making. • Ability to manage multiple priorities and operate effectively in a fast-paced, matrixed environment. • Experience within healthcare, clinical education, professional learning, therapeutics, regulated industries or complex B2B environments would be highly advantageous.

🏖️ Benefits

• This position is eligible to participate in an annual incentive program • Information on benefits offered is here