Marketing Manager

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🐊 Florida, Kansas, +2 more states – Remote

🐊 Florida – Remote 🌪️ Kansas – Remote 🐎 Kentucky – Remote 🤠 Texas – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

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World Kinect

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

⚡ Energy

🚗 Transport

Energy • Transport • Sustainability

World Kinect is a Fortune 100 leader in the global energy industry, providing energy solutions across the aviation, marine, and land transport sectors. The company focuses on delivering fuel and energy services efficiently worldwide, leveraging a robust and scalable distribution platform. World Kinect is committed to sustainability, investing in renewable energy sources and solutions to support decarbonization and energy efficiency. Its services include energy procurement, brokerage, supply, risk management, and various sustainability services such as renewable energy sourcing and emission trading schemes.

📋 Description

• Lead Strategic Marketing Initiatives • Develop and execute integrated marketing strategies that support revenue growth, customer acquisition, retention, and market expansion. • Partner closely with commercial and business leaders to align marketing investments with business objectives and growth priorities. • Define target audiences, customer segmentation, buyer personas, and customer journey strategies that improve engagement and conversion. • Leverage market intelligence, customer insights, and performance data to inform business and marketing decisions. • Help shape and evolve messaging, positioning, and value propositions across key customer segments. • Act as the voice of the customer and champion a customer-centric approach across marketing initiatives. • Execute Revenue-Generating Marketing Programs • Lead the planning, execution, and optimization of integrated marketing campaigns across digital, content, email, events, paid media, partner channels, and account-based marketing programs. • Collaborate with internal stakeholders, agencies, and vendors to deliver high-quality marketing initiatives on time and within budget. • Develop scalable campaign frameworks, playbooks, and best practices that improve efficiency and marketing effectiveness. • Support pipeline generation, demand creation, customer engagement, and account growth objectives. • Partner with the U.S. Energy Management & Brokerage Business • Serve as the dedicated marketing partner for the U.S. Energy Management & Brokerage business. • Translate commercial priorities and growth objectives into actionable marketing plans. • Partner with sales leadership to support pipeline goals, strategic accounts, customer acquisition, and market expansion initiatives. • Lead account-based and solution-focused marketing programs designed to engage complex B2B buying groups. • Develop impactful sales enablement materials, including presentations, case studies, customer success stories, solution briefs, nurture campaigns, and thought leadership content. • Provide performance insights and recommendations that strengthen alignment between marketing activities and business outcomes. • Measure Performance and Optimize Results • Establish KPIs and reporting frameworks that measure campaign effectiveness and marketing contribution to business growth. • Analyze campaign, customer, and market data to identify opportunities and improve performance. • Deliver clear, actionable reporting and recommendations to business stakeholders. • Manage marketing budgets and resources to maximize ROI and support business objectives.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field • 7+ years of progressive B2B marketing experience • Proven success developing and executing marketing strategies that drive measurable pipeline, revenue growth, and business outcomes • Experience partnering closely with sales, business, and commercial organizations • Strong knowledge of customer segmentation, buyer personas, customer journey mapping, and go-to-market planning • Experience managing integrated, multi-channel marketing campaigns and budgets • Strong project management, organizational, and stakeholder management skills • Ability to influence cross-functional teams and senior business leaders • Strong analytical mindset with the ability to translate data into actionable insights • Excellent written, verbal, and presentation skills • Experience with Salesforce, HubSpot, Monday.com, and modern marketing technology platforms

🏖️ Benefits

• Remote opportunity open to candidates across the United States • Highly visible role with direct exposure to commercial and business leadership • Opportunity to influence growth strategy and business outcomes • Collaborative, entrepreneurial environment where marketing has a seat at the table • Chance to help shape the future of marketing within a global energy and sustainability company