Segment Marketing Lead

Job not on LinkedIn

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Colibri Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

🤝 B2B

💸 Finance

Education • B2B • Finance

Colibri Group is a leader in the field of professional education, dedicated to helping individuals advance and adapt in their careers. The company provides first-class learning experiences tailored to various professions, including real estate, healthcare, financial services, teaching, valuation, and accounting. Colibri Group prides itself on a holistic approach to professional learning, offering engaging educational programs, mentorship opportunities, and resources that align with the interests and goals of its students. Through its programs, Colibri Group empowers millions of professionals to achieve their career objectives and thrive in various industries.

📋 Description

• Own and evolve the marketing strategy for the Nurse Practitioner segment, connecting customer needs and business goals across awareness, acquisition, engagement, and retention • Build a deep understanding of the Nurse Practitioner audience by combining customer research, market and competitive trends, campaign performance, and direct feedback • Translate insights into clear positioning, messaging, offers, campaigns, and lifecycle programs that feel relevant to Nurse Practitioners and support measurable growth • Lead integrated, full-funnel plans with channel owners and agency partners across paid search, paid social, CRM and email, SEO, organic social, direct mail, and emerging channels • Use acquisition, conversion, engagement, retention, revenue, and return on marketing investment data to prioritize opportunities, guide testing, and improve performance • Lead and develop a team of marketing managers and coordinators while creating alignment across Product, Brand, Analytics, Creative, Operations, channel teams, and business leadership

🎯 Requirements

• 7+ years of B2C marketing experience, including a strong track record leading integrated, multi-channel growth programs • Experience owning the strategy for a defined customer audience, segment, product line, or business area and being accountable for measurable results • Strong understanding of digital acquisition and lifecycle marketing, with the ability to guide specialists and agencies without needing to be the hands on operator in every platform • Comfort using customer research, funnel data, testing results, and financial or performance metrics to make decisions and prioritize investments • Experience managing and developing people, setting clear priorities, and creating accountability while supporting growth and learning • Strong communication and cross-functional influence, including the ability to translate strategy into practical action in a matrixed environment • A bachelor's degree in marketing, business, healthcare administration, or a related field, or equivalent practical experience. Experience in healthcare, education, professional certification, or another regulated industry is helpful but not required

🏖️ Benefits

• Own a clearly defined customer audience and see the connection between your strategy and meaningful acquisition, engagement, and retention outcomes • Help shape a growing segment-led marketing model and build practices that can scale across Colibri Healthcare • Lead a team while partnering with experts across channels, product, analytics, creative, and operations rather than working in isolation • Support healthcare professionals at important moments in their careers through education designed to help them grow and succeed