Ads Campaign Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $80k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Penta Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

📱 Media

Consulting • Marketing • Media

Penta Group is a comprehensive stakeholder solutions firm, reimagining communications, reputation management, and brand-building for turbulent times. With a strong foundation in data and insights, Penta Group serves a majority of Fortune 50 companies, providing services such as corporate and product strategy, executive engagement, media relations, and crisis management. Their global presence spans offices across North America, Europe, and Asia. Penta Group focuses on delivering data-driven insights to navigate complex policy landscapes and improve client engagement with stakeholders.

📋 Description

• Build, launch, manage, and optimize integrated media campaigns across Google Ads, YouTube, LinkedIn, Meta, X, programmatic media, and direct publisher partnerships • Provide day-to-day oversight and guidance to junior team members responsible for campaign execution, monitoring, optimization, and reporting • Review campaign builds, performance analyses, and client deliverables for accuracy, completeness, and strategic value • Monitor pacing and performance and recommend optimizations involving bids, budgets, audiences, inventory, placements, creative, and frequency • Identify delivery, tracking, or performance issues early and keep campaigns aligned with the approved media plan • Partner with external programmatic teams to coordinate launches, evaluate performance, and implement optimizations • Translate campaign data into clear, actionable client insights • Present campaign performance results in client-facing settings • Coach junior team members to diagnose performance and develop informed recommendations • Manage trafficking, tracking, QA, Floodlights, and reporting within Campaign Manager 360 • Troubleshoot discrepancies across ad servers, platforms, and publisher reporting • Develop consistent campaign-management, QA, optimization, and reporting processes • Support integrated media planning and independently manage select small to midsized campaigns from planning through reporting

🎯 Requirements

• Bachelor's degree • 4–6 years of experience in paid media, performance media, integrated media, or ad operations • Hands-on experience using Campaign Manager 360, including campaign setup, placement and creative trafficking, tracking ads, click trackers, Floodlights, QA, and discrepancy troubleshooting • Experience building and optimizing Google Ads campaigns, including paid search and YouTube • Experience managing paid social campaigns, ideally across LinkedIn and Meta • Working knowledge of programmatic advertising, audience targeting, inventory quality, frequency, and brand safety • Strong analytical skills and ability to turn performance data into actionable recommendations • Strong writing and editing skills, particularly for client-facing reports and presentations • High attention to detail and ability to identify errors, missing information, and campaign risks • Experience reviewing junior team members' work and providing clear, constructive guidance • Strong organizational and communication skills with ability to manage multiple campaigns and deadlines • Experience in B2B media • Experience with direct publisher partnerships and integrated media planning preferred but not required • Familiarity with GA4, Looker Studio, Tableau, Power BI, Supermetrics, or similar reporting tools preferred but not required • Experience in account-based marketing or campaigns targeting senior business decision-makers preferred but not required

🏖️ Benefits

• Excellent medical, vision, and dental insurance through Cigna and UNUM, with the company covering the majority of individual employee premiums and 50% of dependent premiums • 401(k) plan with employer match: 100% on the first 3% of salary deferred and 50% on the next 2% • Employer-paid short-term disability (STD), long-term disability (LTD), and life insurance • 12 weeks of paid parental leave for birthing and non-birthing parents • Flexible Paid Time Off (PTO) policy • Generous holiday schedule • Monthly cell phone stipend • Optional employee-paid pet insurance coverage through Nationwide • Frequent firm-wide social events and team-building activities • Employee Assistance Programs (EAP), including confidential counseling and resources • Wellness benefits, including gym membership discount, mental health resources, and virtual health consultations