Website Experience and CRO Manager

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PerfectServe

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2003

⚕️ Healthcare Insurance

☁️ SaaS

💰 Private Equity Round on 2018-05

Healthcare Insurance • SaaS

PerfectServe is a healthcare technology company that specializes in clinical communication and collaboration solutions. The company provides tools to improve communication between healthcare professionals, streamline clinical workflows, and enhance patient engagement. Its products include medical answering services, provider scheduling, and a healthcare operator console, all designed to ensure effective and secure communication across care settings. PerfectServe aims to reduce administrative burdens and support provider wellness while maintaining compliance with industry regulations. Trusted by over 30,000 healthcare organizations, PerfectServe integrates with existing healthcare systems to optimize provider scheduling, improve patient and family communication, and enable virtual care.

📋 Description

• Own performance, usability, and consistency across campaigns, landing pages, forms, and conversion paths. • Build, maintain, and optimize pages; translate briefs and wireframes into responsive, accessible, high-performing experiences. • Manage CMS infrastructure, component libraries, and site governance. • Continuously improve site speed, schema, crawlability, and site health. • Report out to the marketing team and stakeholders the performance of the site, trends, testing roadmap and results from tests. • Run a disciplined experimentation program across landing pages, forms, CTAs, and flows. • Design and execute A/B and multivariate tests; turn behavior and performance data into prioritized changes. • Improve conversion across the buyer journey, from first visit through sales handoff, in partnership with Performance and Revenue Operations. • Optimize structure, metadata, and content hierarchy for traditional search and AI-driven discovery. • Partner with content and product marketing so pages are structured for clarity, semantic relevance, and machine-readability. • Own tracking, tagging, and instrumentation on the web properties so conversion data is trustworthy. • Monitor site performance, surface trends and issues early, and report what’s working.

🎯 Requirements

• 3–5 years in web development, conversion optimization, or digital experience management. • Working knowledge of HTML, CSS, JavaScript, and modern CMS platforms (WordPress and Webflow knowledge required). • Demonstrated CRO and experimentation experience, with results you can point to. • Familiarity with modern technical SEO and AI-era discoverability: schema, semantic structure, and site performance. • Strong analytics: GA4, heat mapping and session recording, and performance reporting. • A strong sense of design, hierarchy, and user experience, and the judgment to know that great experiences are often defined by what they remove.

🏖️ Benefits

• Remote first work environment • Health, Dental, Vision, Life and Disability Insurance options available day one. • 401K - with match and immediately vested. • 17 company holidays, 2 floating holidays plus competitive paid time off policy • Internal Advancement Opportunities