CRO Funnel Strategist

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

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Strikepoint

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Strikepoint is a marketing agency specializing in results-driven creative and strategic paid media solutions. They offer a wide range of services, including brand scaling, website design and development, paid media, funnel building, and compelling content creation. With a focus on maximizing ROI, Strikepoint treats clients' media budgets as their own, ensuring targeted and effective investments. Their expertise also extends to search engine optimization (SEO), email and SMS marketing, and strategic content planning. Strikepoint is committed to providing innovative marketing strategies and exceptional service, helping clients achieve significant revenue growth and lead generation.

📋 Description

• Analyze full-funnel performance using key metrics (CTR, bounce rate, drop-off points, CVR, AOV, LTV) • Own the A/B and multivariate testing roadmap — headlines, offers, layouts, form fields, and CTAs • Translate test results into clear insights and iterate quickly based on performance data • Collaborate with copywriters and designers to test new hooks, page structures, and creative formats • Build and optimize landing pages from the ground up using tools like Unbounce, ClickFunnels, and WordPress • Ensure mobile-first design, fast load times, and seamless UX across devices • Apply persuasive design principles and usability best practices to drive conversions • Lead the end-to-end execution of conversion experiments: from hypothesis and wireframe to launch and post-test analysis • Coordinate cross-functional resources (design, copy, dev) to deliver tests on time and within scope • Develop, refine, and test offers that align with customer intent and pain points • Design and document end-to-end funnel flows for new campaigns, upsells, and lead-gen initiatives

🎯 Requirements

• 5-7 years in a marketing role with a proven track record in an in-house or agency environment • Proven experience improving conversion rates for digital offers, e-commerce, lead gen, or info products • Deep knowledge of buyer psychology, direct response copywriting, and user behavior analysis • Hands-on experience with Landing Page Builders: Unbounce, ClickFunnels, Instapage, WordPress • Automation Tools: Zapier, Make, GoHighLevel • CRM & ESPs: Hubspot, Salesforce, Active Campaign, GoHighLevel, and Klaviyo • Analytics Tools: GA4, Hotjar, Looker Studio, Excel/Sheets • Able to clearly communicate test results and performance trends to non-technical stakeholders and clients • Comfortable working in a fast-paced, test-and-learn marketing environment • A sharp eye for design, user experience, and persuasive visual hierarchy is a strong plus.

🏖️ Benefits

• Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs • Customizable 401(k) plan with employer match after 90 days • Company-paid Life Insurance Policy • Flexible PTO • Company-provided Macbook