Senior Growth Marketing Manager – LPO & Conversion Optimization

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🔥 5 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $150k / year

⏰ Full Time

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

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Midi Health

WebsiteLinkedInAll Job Openings

51 - 200 employees

Meet Midi: The only virtual care platform focused on female midlife health. Our care is designed by world class experts in perimenopause, menopause, and more. Everything we do serves our mission—to help women feel strong and healthy through a critical chapter of their lives and careers.

📋 Description

• Own the strategy, roadmap, execution, and performance of Landing Page Optimization (LPO) across paid acquisition, campaign, and lifecycle marketing experiences. • Develop and prioritize testing hypotheses based on user behavior, conversion data, audience insights, and campaign performance. • Improve conversion rates through experimentation across messaging, content hierarchy, page structure, calls-to-action, and user experience. • Create targeted landing page experiences that align with specific audience needs, symptoms, and acquisition campaigns. • Establish a repeatable experimentation program that drives measurable improvements in first visit bookings. • Act as the primary builder and publisher of marketing landing pages using Prismic and existing component libraries. • Launch, QA, and maintain landing pages across multiple campaigns and audience segments. • Configure and manage experiments in Statsig and other testing platforms. • Move quickly and independently without requiring extensive engineering support. • Own the end-to-end process from hypothesis creation through implementation, analysis, and recommendation. • Work closely with Paid Media teams to map ad creative and audience intent to relevant landing page experiences. • Develop scalable frameworks that support increasingly segmented and AI-driven advertising campaigns. • Help determine how acquisition messaging should evolve as Midi scales personalization and audience targeting. • Partner with Growth and Analytics teams to identify high-impact opportunities across the acquisition funnel. • Serve as the primary marketing stakeholder supporting optimization efforts across joinmidi.com. • Bring audience insights, experimentation learnings, and conversion data to inform core site decisions. • Ensure continuity between acquisition landing pages and the broader Midi patient experience. • Collaborate with Product and Engineering when marketing tests require new tracking capabilities, integrations, or technical functionality. • Act as a strategic thought partner to Growth PMs on messaging, content, and conversion opportunities. • Help implement Midi's Mosaic initiative, including new brand standards, symptom-based content experiences, and updated landing page architecture. • Partner with Brand and Content teams to bring Midi's evolving voice and positioning to life across acquisition experiences. • Redesign and rebuild landing pages to align with the future state of Midi's digital ecosystem. • Partner closely with Clinical, Legal, Medical, and Compliance teams to ensure all digital content adheres to healthcare regulations and clinical standards. • Translate complex insurance, eligibility, coverage, and care delivery concepts into clear and compelling patient-facing content. • Balance conversion optimization with trust, transparency, and medical credibility across all patient-facing experiences. • Analyze experiment results, user behavior, and conversion metrics to identify growth opportunities. • Partner with Analytics teams to establish meaningful measurement frameworks and reporting. • Translate data into actionable recommendations that improve patient acquisition and first visit bookings. • Develop a deep understanding of patient behavior and conversion drivers across the acquisition funnel.

🎯 Requirements

• 5–8+ years of experience in Growth Marketing, Landing Page Optimization (LPO), Conversion Rate Optimization (CRO), Digital Marketing, Product Marketing, or a related field. • Proven experience owning landing page strategy, experimentation programs, and conversion optimization initiatives. • Direct experience owning landing page optimization for paid acquisition programs, with demonstrated impact on conversion performance. • Hands-on experience building and publishing digital experiences within a CMS environment. • Experience operating in high-volume digital acquisition environments where conversion metrics directly impact business performance. • Experience in healthcare, digital health, health-tech, health insurance, or another highly regulated industry. • Experience supporting both services-based and product-based customer journeys. • Experience in subscription, marketplace, ecommerce, travel, consumer technology, or digital services businesses. • Experience working in organizations that bridge direct-to-consumer acquisition with a digital product or service experience. • Experience supporting high-volume paid media programs and translating audience insights into targeted landing page experiences.

🏖️ Benefits

• Equity • Health insurance • Professional development