Manager, Social Media Strategy – Special Projects

🕒 September 4

🇺🇸 United States – Remote

💵 $55k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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PETA

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1980

🍽️ Food & Beverage

💼 Consulting

⚖️ Legal

Food & Beverage • Consulting • Legal

PETA is People for the Ethical Treatment of Animals, an organization dedicated to animal rights in Asia and around the world. PETA advocates against using animals for experimentation, food, clothing, entertainment, and any form of abuse. The organization actively engages in campaigns and protests to expose animal cruelty in various industries, such as the use of animals in the food and fashion industry, and promotes veganism and cruelty-free living. PETA also collaborates with companies to eliminate unethical practices involving animals in their supply chains and works with governments to improve animal protection laws. With a focus on activism and education, PETA seeks to create a world where animals are respected and free from harm.

📋 Description

• Develop bold, innovative social media concepts and strategies designed to reach and engage audiences, particularly younger generations • Monitor social media, internet culture, entertainment, news, emerging platforms, creators, memes, trends, and cultural conversations to identify opportunities for timely PETA responses • Lead brainstorm follow-through, turning promising concepts into actionable projects and driving them through completion • Identify opportunities to make PETA more timely, culturally relevant, creative, and effective on social media • Conceptualize and manage special social media projects from start to finish, including creative approaches, briefs, scripts, collaborators, timelines, and execution • Collaborate with the Audio/Visual department on social-first video concepts, original shoots, humorous and staged videos, experiments, and other social content • Liaise with outside creative, social media, and advertising agencies; develop briefs, evaluate ideas, provide creative direction, and review agency work • Write, edit, and review social media copy and creative concepts for accuracy, brand alignment, engagement, and platform optimization • Develop new social media series, formats, experiments, partnerships, and other opportunities to expand PETA’s reach and influence • Monitor performance and audience behavior and use insights to guide creative and strategic decisions • Track emerging social platforms, technologies, tools, and best practices and recommend experiments and innovations • Manage multiple fast-moving projects, anticipate obstacles, solve problems independently, and drive completion • Exercise sound judgment and confidentiality • Perform other duties assigned by the supervisor

🎯 Requirements

• Bachelor’s degree in a related field or equivalent experience • Minimum of five years of relevant social media, digital marketing, creative strategy, communications, or related experience • Demonstrated experience developing and executing creative social media strategies and campaigns • Proven ability to take an idea from initial concept through execution, including coordinating with multiple stakeholders and managing complex projects • Extensive knowledge of major social media platforms, emerging platforms, internet culture, online trends, and the ways that younger audiences consume and share content • Exceptional creative instincts and the ability to identify timely opportunities and turn cultural moments into compelling content and campaigns • Excellent writing, editing, and verbal communication skills • Proven ability to develop clear, compelling creative briefs and provide thoughtful, constructive creative direction • Experience working with creative agencies, production teams, vendors, or other outside partners • Strong editorial judgment and demonstrated ability to review and improve social media content • Proven initiative and ability to work independently, identify opportunities without being asked, and move projects forward with minimal supervision • Ability to think strategically while also managing the details required to execute projects successfully • Proven ability to communicate and collaborate effectively with a wide variety of people and departments • Willingness and ability to respond to timely social media opportunities outside regular business hours when necessary • Demonstrated knowledge of animal rights issues and PETA campaigns • Professional appearance and adherence to a healthy vegan lifestyle • Commitment to the objectives of the organization