Manager, Social Media Strategy – Special Projects

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $55k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

👻 Ghost score 0%

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PETA

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1980

🍽️ Food & Beverage

💼 Consulting

⚖️ Legal

Food & Beverage • Consulting • Legal

PETA is People for the Ethical Treatment of Animals, an organization dedicated to animal rights in Asia and around the world. PETA advocates against using animals for experimentation, food, clothing, entertainment, and any form of abuse. The organization actively engages in campaigns and protests to expose animal cruelty in various industries, such as the use of animals in the food and fashion industry, and promotes veganism and cruelty-free living. PETA also collaborates with companies to eliminate unethical practices involving animals in their supply chains and works with governments to improve animal protection laws. With a focus on activism and education, PETA seeks to create a world where animals are respected and free from harm.

📋 Description

• Develop bold, innovative social media concepts and strategies to reach and engage audiences, especially younger generations • Monitor social media, internet culture, entertainment, news, emerging platforms, creators, memes, trends, and cultural conversations to identify opportunities • Lead brainstorm concepts through actionable projects and completion • Identify opportunities to make PETA’s social media more timely, culturally relevant, creative, and effective • Conceptualize and manage special social media projects from start to finish, including creative approaches, briefs, scripts, collaborators, timelines, and execution • Collaborate with the Audio/Visual department on social-first video concepts, shoots, staged videos, experiments, and social content • Liaise with outside creative, social media, and advertising agencies; develop briefs, evaluate ideas, provide creative direction, and ensure alignment with PETA’s mission and voice • Write, edit, and review platform-optimized social media copy and creative concepts • Develop new social media series, formats, experiments, partnerships, and other initiatives to expand PETA’s reach and influence • Monitor performance and audience behavior to inform creative and strategic decisions • Maintain knowledge of emerging platforms, technologies, tools, and best practices and recommend innovation opportunities • Manage multiple fast-moving projects, solve problems independently, and drive completion • Exercise sound judgment and confidentiality • Perform other duties assigned by the supervisor

🎯 Requirements

• Bachelor’s degree in a related field or equivalent experience • Minimum of five years of relevant social media, digital marketing, creative strategy, communications, or related experience • Demonstrated experience developing and executing creative social media strategies and campaigns • Proven ability to take an idea from initial concept through execution, including coordinating with multiple stakeholders and managing complex projects • Extensive knowledge of major social media platforms, emerging platforms, internet culture, online trends, and younger audiences’ content consumption and sharing habits • Exceptional creative instincts and ability to identify timely opportunities and turn cultural moments into compelling content and campaigns • Excellent writing, editing, and verbal communication skills • Proven ability to develop clear, compelling creative briefs and provide thoughtful, constructive creative direction • Experience working with creative agencies, production teams, vendors, or other outside partners • Strong editorial judgment and ability to review and improve social media content • Proven initiative and ability to work independently with minimal supervision • Ability to think strategically while managing execution details • Proven ability to communicate and collaborate effectively with a wide variety of people and departments • Willingness and ability to respond to timely social media opportunities outside regular business hours when necessary • Demonstrated knowledge of animal rights issues and PETA campaigns • Professional appearance and adherence to a healthy vegan lifestyle • Commitment to the objectives of the organization

🏖️ Benefits

• A list of benefits is available to qualified employees via the linked benefits page