Video Lab Producer – AI, On-Camera Content

🕒 June 2

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PETA

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1980

🤝 Non-profit

🤲 Charity

🌍 Social Impact

Non-profit • Charity • Social Impact

PETA is People for the Ethical Treatment of Animals, an organization dedicated to animal rights in Asia and around the world. PETA advocates against using animals for experimentation, food, clothing, entertainment, and any form of abuse. The organization actively engages in campaigns and protests to expose animal cruelty in various industries, such as the use of animals in the food and fashion industry, and promotes veganism and cruelty-free living. PETA also collaborates with companies to eliminate unethical practices involving animals in their supply chains and works with governments to improve animal protection laws. With a focus on activism and education, PETA seeks to create a world where animals are respected and free from harm.

📋 Description

• Create high-impact videos for Instagram, TikTok, Facebook, X, YouTube, and emerging social channels from concept through final delivery • Develop scripts and creative concepts that balance humor, shock value, clarity, and emotional resonance • Use AI tools such as Midjourney, Runway, Higgsfield, and similar platforms to create animations, motion graphics, and visual elements that elevate storytelling • Experiment with emerging AI-powered video, animation, and creative technologies to develop innovative content formats • Appear confidently on camera in comedic skits, commentary, and explanatory videos, bringing PETA’s bold, provocative, and quirky voice to life • Self-film content using an iPhone or similar equipment, taking ownership of lighting, sound, props, set design, and overall production quality • Direct and produce formal shoots as needed • Collaborate closely with Video Lab team members and the social media team to develop timely, engaging content • Ensure all video content meets quality standards and complies with legal and brand guidelines • Stay current on social media trends, platform updates, internet culture, and advancements in AI creative tools • Perform other duties as assigned by the supervisor.

🎯 Requirements

• Degree in a related field or at least two years of relevant professional experience • Portfolio showcasing generative AI work, creative video projects, or personal AI-driven experiments • Demonstrated experience using AI tools for video generation, animation, visual effects, or video enhancement • Strong understanding of all stages of video production, from concept development to post-production • Comfortable, charismatic, and engaging on camera • Extensive video editing experience, including proficiency in Adobe Premiere Pro and After Effects • Familiarity with professional video, lighting, and photography equipment • Strong creative instincts and enthusiasm for bold, unconventional ideas • Knowledge of animal liberation issues and familiarity with PETA campaigns preferred • Professional appearance and commitment to a vegan lifestyle • Excellent written, verbal, and interpersonal communication skills • Ability to manage multiple projects and work effectively under tight deadlines, both independently and collaboratively • Commitment to the mission and objectives of the organization.