Marketing Director – Biomarkers

🔥 0 minutes ago

🏖️ New Jersey – Remote

🏖️ New Jersey – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Photocure

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1993

🏥 Healthcare

📦 Logistics

🧬 Biotechnology

Healthcare • Logistics • Biotechnology

Photocure is a specialty biopharmaceutical company focused on improving the detection and management of bladder cancer. The company develops and commercializes precision diagnostic and therapeutic solutions, partners with healthcare and research organizations, and supports real-world evidence, patient registries, and health-economic analyses to advance urologic oncology care globally.

📋 Description

• Lead marketing strategy for Photocure's molecular diagnostics and biomarker portfolio, including AssureMDx • Develop and execute integrated marketing strategies to accelerate physician adoption, support commercial growth, strengthen market access, and prepare for future product expansion • Lead commercialization of centralized laboratory-developed testing (LDT) services and support transition toward distributed FDA-regulated in vitro diagnostic (IVD) products • Lead commercial launch readiness planning, including launch milestones, customer targeting, message testing, field readiness, KPI development, and post-launch performance tracking • Build annual and multi-year strategic marketing plans aligned with corporate objectives • Identify market opportunities through customer research, competitive intelligence, physician insights, reimbursement changes, and market analytics • Develop product positioning, segmentation, targeting, messaging strategies, and value propositions • Analyze physician utilization trends, customer segmentation, referral behavior, and commercial performance • Develop dashboards and performance metrics to guide commercial decision making • Lead annual marketing planning and budget development • Lead lifecycle management of current and future molecular diagnostic products • Partner with Clinical and Medical Affairs to translate scientific evidence into clinically meaningful marketing materials • Develop launch strategies for new products, indications, and market expansions • Create compliant promotional materials • Lead integrated digital marketing strategies for physicians and healthcare professionals • Partner with Commercial Sales Leadership on sales enablement tools, customer messaging, objection handling, competitive positioning, and training • Oversee physician- and patient-facing digital portals supporting education, engagement, ordering workflows, and adoption • Support key account strategies for integrated health systems and Large Urology Group Practice Associations (LUGPA) • Collaborate with Market Access on reimbursement, clinical utility, and health economic value propositions • Translate molecular biology, genomics, clinical validation studies, and health economic evidence into commercial messaging • Support conference materials, scientific exhibits, educational programs, and commercial publications • Collaborate with Key Opinion Leaders (KOLs) and professional societies to increase portfolio awareness • Support guideline adoption initiatives through evidence-based marketing • Partner across Global Marketing, Sales, Medical Affairs, Clinical Affairs, Regulatory Affairs, Research & Development, Market Access, Laboratory Operations, Quality, Finance, and Executive Leadership

🎯 Requirements

• Bachelor's degree in Life Sciences, Molecular Biology, Genetics, Marketing, Business, or related discipline • Minimum of 8-12 years of progressive commercial experience within molecular diagnostics, medical devices, pharmaceuticals, or precision medicine, including previous field sales experience • Experience within urology, oncology or bladder cancer mandatory • Proven Marketing strategy development and execution • Experience launching and commercializing molecular diagnostic products across CLIA laboratory services, FDA-regulated IVDs, or both, strongly preferred • Experience with Medicare reimbursement, Local Coverage Determinations (LCDs), and diagnostic coding • Experience working with physician specialty societies including the American Urological Association (AUA), Society of Urologic Oncology (SUO), or related organizations • Global experience, including collaboration with European teams • Proven ability to work effectively across cross-functional teams • Strong analytical capability, including data interpretation and understanding of scientific evidence • Strong KOL engagement and relationship management skills • Excellent verbal and written communication skills • Strong project management, cross-functional leadership, and stakeholder management capabilities • Strategic thinking, innovative mindset, strong commercial insight, and sound business acumen • Hands-on operating style with ability to partner and collaborate effectively with field sales and commercial operations • High ownership mindset, results orientation, problem-solving ability, creativity, and resilience

🏖️ Benefits

• Remote work arrangement • Full-time employment