Membership and Programs Strategy Manager

🔥 14 minutes ago

🔔 Pennsylvania – Remote

🔔 Pennsylvania – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🧐 Strategy

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PICPA

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11 - 50 employees

The Pennsylvania Institute of Certified Public Accountants (PICPA) is the premier statewide resource for top-class continuing professional education programs, professional networking, business-friendly advocacy, thought leadership, and a full range of services for accounting professionals. PICPA’s programs and services are a springboard for growing camaraderie, confidence, and commitment in the world of accounting. Visit our Web site for:

📋 Description

• Serve as PICPA's internal expert on member needs, behaviors, and emerging trends • Develop and execute membership strategies for key audiences, including individual members, firms, and employers • Evaluate membership performance through qualitative and quantitative data • Lead growth initiatives targeting non-member CPAs and under-engaged segments • Apply member insights to inform organizational priorities, program development, budgeting, resource allocation, and strategic planning • Build and maintain trusted relationships with members, firm liaisons, and firm leadership • Oversee member committees and affinity groups to emphasize industry-focused discussion • Ensure volunteer engagement models align with member needs and PICPA’s strategic priorities • Oversee the strategy and lifecycle of member benefit partnerships and sponsorships • Lead, coach, and develop direct report(s) • Collaborate with data and technology teams to design, interpret, and apply reporting related to engagement, retention, and participation.

🎯 Requirements

• Bachelor’s Degree in business, communications, learning, organizational development or a related field • CPA preferred • Exceptional interpersonal skills to manage volunteer members and subject matter experts, as well as internal constituents • Exceptional organizational skills to manage workflow and content calendar • 5+ years of relevant experience • Understanding of accounting firms, experience working at these firms is preferred. • Understanding of CPA landscape, including CPE and general accounting topics and trends • Ability to lead and communicate cross-functionally with all teams • A natural curiosity and skepticism, helping lead you to experiments and tests in the name of improvement • This role requires a level of travel of approximately 30% of the year.

🏖️ Benefits

• 401(k) • 401(k) matching • Dental insurance • Employee assistance program • Medical, vision and dental insurance • LTD • Health savings account • Paid time off • Parental leave • Professional development assistance • Tuition reimbursement