Senior Field Marketing Manager – Civil Government, Commercial

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $112.9k - $141.1k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Planet

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2010

🚀 Aerospace

🌾 Agriculture

🏛️ Government

Aerospace • Agriculture • Government

Planet is a leading provider of daily satellite imagery and multidimensional Earth insights, revolutionizing the Earth observation industry by delivering high-frequency, high-resolution data. Their insights platform allows organizations to harness data to monitor geographically dispersed locations, understand historical changes, and derive actionable insights. With applications in agriculture, energy, infrastructure, government, and more, Planet helps clients make informed decisions in a rapidly changing world.

📋 Description

• Lead end-to-end strategic planning, project management, and execution of the North American event calendar • Curate national trade shows, regional field activations, proprietary roadshows, executive dinners, and partner activations • Direct venue sourcing, contract negotiations, booth design, audio/visual production, catering, and onsite logistics • Execute integrated, multi-channel email, digital, and direct-mail campaigns to drive event attendance • Collaborate with product marketing, creative, and digital marketing teams on localized messaging, content, and campaign assets • Partner with North America Sales Leadership, Account Executives, and Sales Development teams on enablement materials and target account lists • Drive post-event lead qualification, transition, and sales-pipeline tracking • Establish and track KPIs including cost-per-lead, pipeline generated, accelerated opportunities, and ROI • Deliver post-mortem analysis to leadership for strategic investment and budget decisions • Manage the North America event budget, vendors, contracts, and external agency networks

🎯 Requirements

• 6+ years of relevant work experience in field marketing, event management, or demand generation • Bachelor’s degree or equivalent practical experience • Experience planning and executing complex, multi-channel field activations, trade shows, and corporate events • Proficiency with CRM and marketing automation platforms such as Salesforce • Ability to manage event production budgets, negotiate vendor contracts, and track ROI performance metrics • Ability to travel regionally within North America as required for event execution • Experience managing event programs targeting Civil Government (CivGov) or enterprise commercial sectors • Experience collaborating directly with cross-functional sales development and field sales teams on pre- and post-event lead generation

🏖️ Benefits

• Comprehensive Medical, Dental, and Vision plans • Health Savings Account (HSA) with a company contribution • Generous Paid Time Off in addition to holidays and company-wide days off • 16 Weeks of Paid Parental Leave • Wellness Program and Employee Assistance Program (EAP) • Home Office Reimbursement • Monthly Phone and Internet Reimbursement • Tuition Reimbursement and access to LinkedIn Learning • Equity • Commuter Benefits (if local to an office) • Volunteering Paid Time Off • Discretionary short-term and long-term incentives (bonus and equity) may be available

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