Lifecycle Marketing Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $105k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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PlanHub

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2008

💼 Consulting

📦 Logistics

📣 Marketing

💰 Private Equity Round on 2020-10

Consulting • Logistics • Marketing

PlanHub is a leading preconstruction platform designed for the construction industry, connecting general contractors, subcontractors, and suppliers. It provides a suite of tools for project management, bid management, takeoff and estimation, and relationship management, enabling construction professionals to streamline their operations and win more bids. With a growing network of over 500,000 professionals, PlanHub simplifies the bidding process and facilitates better connections and opportunities.

📋 Description

• Define user lifecycle journeys, activation milestones, and progression criteria for general contractors, subcontractors, and suppliers • Design, build, and optimize HubSpot workflows for onboarding, activation, plan upgrades, retention, and win-back • Own lifecycle messaging, copy, cadence, and campaign execution • Partner with Product Marketing and Design on positioning and creative • Segment and personalize communications by trade, geography, behavior, and plan • Plan and manage communications across email, in-app messaging, and other effective channels • Run experiments with hypotheses, success measures, and comparison groups • Measure activation, repeat usage, retention, and upgrades • Build and maintain lifecycle reporting, including cohort and funnel analysis • Communicate findings to Marketing, Product, and leadership • Lead lifecycle requirements for the planned email platform and user-profile migration • Partner with Marketing Operations, Product, and Engineering on event definitions, consent and suppression needs, vendor evaluation, and launch validation • Monitor email engagement, deliverability, and suppression practices • Audit existing lifecycle programs, workflows, and data availability during the first 90 days • Launch or improve activation programs for general contractor and subcontractor users • Establish a lifecycle dashboard with activation definitions and baseline cohort reporting • Deliver a lifecycle requirements document for the planned migration

🎯 Requirements

• Five or more years of experience in lifecycle marketing, CRM, or marketing automation • Ideally experience in a marketplace, product-led, or SaaS business with a high-volume user base • Deep, hands-on HubSpot experience, including workflows, lists, properties, segmentation, and the underlying data model • Strong analytical skills, including cohort and funnel analysis, experiment design, and experience using SQL or a business intelligence tool • Experience running high-volume email programs, including campaigns and automated sends, with examples of tests run and results improved • Experience building behavioral and event-triggered programs • Record of setting lifecycle strategy and personally building, launching, and optimizing programs • Strong copywriting skills and ability to turn product value into clear, relevant customer communications • Working knowledge of email deliverability, consent management, suppression practices, and compliance requirements • Clear communication and ability to work effectively with Marketing Operations, Product Marketing, Product, Engineering, Sales, and Customer Success • Experience with a customer data platform (CDP) • Experience with Braze, Iterable, Klaviyo, or a similar orchestration platform • Experience supporting an email platform migration or implementing new behavioral data and messaging capabilities • Background in B2B marketplaces, construction, or SMB customers • Knowledge of email deliverability and compliance requirements • Candidates must be authorized to work in the United States • PlanHub is unable to sponsor visas or support employment outside the United States

🏖️ Benefits

• An awesome culture where you will be empowered, make an impact, and learn a ton • Remote friendly • Medical insurance • Dental insurance • Vision insurance • Life insurance • Open time-off policy • 401(k) plan with a company match