Product Marketing Lead

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🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Cubist Systematic Strategies

WebsiteLinkedInAll Job Openings

51 - 200 employees

💸 Finance

💳 Fintech

Finance • Fintech

Cubist Systematic Strategies is a part of Point72, a global asset management firm led by Steven A. Cohen. The company specializes in deploying systematic investment strategies, alongside discretionary long/short equity and macro investing strategies. Cubist Systematic focuses on empowering people to create and innovate within the field of asset management, by promoting an inclusive and diverse workplace culture. With multiple strategies and a focus on disruptive innovation in financial markets, Cubist Systematic strives to achieve diversified returns by continually growing across different geographies, asset classes, and strategies.

📋 Description

• Design and execute demand generation programs that drive qualified pipeline for the BD team across both inbound and account-based motions. • Partner closely with BD on account-based campaigns targeting priority institutional accounts. • Define marketing metrics and reporting (pipeline contribution, MQLs, conversion rates, CAC) and report against them to leadership. • Shape end-to-end product positioning and messaging across Cubist's product suite, tailored to distinct buyer personas across crypto-native teams, trading firms, and tradfi institutions. • Refine the core narrative that differentiates Cubist from MPC providers, HSM vendors, and competing key management platforms. • Build technical marketing collateral including one-pagers, case studies, website copy and collateral that BD can deploy in active deals. • Promote Cubist's thought leadership through technical content, blog posts, research reports, and security analyses. • Build and nurture analyst and press relationships that shape how the category is defined and how Cubist is perceived within it. • Drive Cubist's voice and strategy across digital channels including website, GEO/SEO, paid acquisition, and social presence on LinkedIn and X. • Own Cubist's presence at industry conferences including booth strategy, speaking submissions, sponsored content, and BD enablement. • Organize pre-event, on-site, and post-event programs that convert conference activity into pipeline.

🎯 Requirements

• 8+ years in B2B product marketing, content marketing, and/or growth marketing roles, ideally at crypto infrastructure, fintech, or developer-facing B2B companies. • You’re comfortable running experiments, killing what doesn’t work, and doubling down on what does. You don't get too attached to your own ideas. • You know how to meet buyers where they are and help them connect the dots between the challenges they're facing and the opportunities they're missing. • You want to be the first marketing hire at a high-leverage company, not the tenth at an established one. You are comfortable working around ambiguity and have high agency for growth. • Existing relationships with crypto-native press, analysts, podcast hosts, and conference organizers are a strong plus.

🏖️ Benefits

• Competitive salary and equity package with a path to Head of Marketing • Comprehensive medical, dental, vision, and life insurance benefits • Company-sponsored 401(k) • Home-office stipend • Company retreats and offsites