Senior Product Marketing Manager, Acceleration Business

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🌲 North Carolina, Massachusetts, +2 more states – Remote

🌲 North Carolina – Remote 🍂 Massachusetts – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Riverbed Technology

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2002

🏢 Enterprise

☁️ SaaS

🔧 Hardware

Enterprise • SaaS • Hardware

Riverbed Technology is a provider of network and digital experience performance solutions that help organizations illuminate and accelerate every digital interaction. It offers software, cloud services, and appliance-based products for application and network performance monitoring, WAN optimization, and digital experience management so enterprises can deliver seamless performance for customers and employees.

📋 Description

• Own product positioning and messaging for the Acceleration business, including core narratives, value propositions, and persona-based messaging. • Develop competitive differentiation and market-facing content that clearly communicates business value and product strengths. • Partner with Product Management to shape roadmap storytelling and translate capabilities into customer-ready messaging. • Support pricing, packaging, and strategic planning discussions with market insight and customer perspective. • Lead go-to-market planning for launches, releases, and campaigns that support pipeline growth and customer adoption. • Create launch strategies, messaging frameworks, and cross-functional plans in partnership with Product, Sales, Demand Gen, and Corporate Communications. • Ensure launch execution is aligned across internal teams and reflected consistently across web, sales, and campaign assets. • Develop enablement content including pitch decks, messaging guides, sales plays, competitive battlecards, and launch materials. • Equip field and partner teams with the tools, messaging, and training needed to position the Acceleration business effectively. • Monitor market trends, customer feedback, and competitor activity to inform positioning and strategy. • Track the impact of launches, messaging, and enablement efforts, and use insights to continuously improve performance. • Provide regular recommendations to leadership on market opportunities, risks, and priorities for the business.

🎯 Requirements

• 8+ years of experience in product marketing, product management, or a related go-to market role within networking, SaaS, or enterprise technology. • Proven success owning positioning, messaging, launches, and sales enablement for complex technology solutions. • Strong ability to translate technical capabilities into clear, differentiated business value for multiple audiences. • Experience partnering cross-functionally with Product, Sales, Demand Gen, Communications, and executive stakeholders. • Strong understanding of go-to-market planning, portfolio storytelling, and content development across the buyer journey. • Experience developing enablement assets such as sales plays, pitch decks, competitive materials, launch kits, and messaging frameworks. • Analytical and strategic mindset with the ability to use market data and performance insights to guide decisions. • Exceptional written and verbal communication skills with the ability to influence across teams and levels. • Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment. • Self-starter with high ownership, sound judgment, and the ability to drive outcomes independently.

🏖️ Benefits

• Flexible workplace policies • Employee resource groups • Learning and development resources • Career progression pathways • Community engagement initiatives • Global employee wellness programs • Health insurance • Retirement plans