Senior Product Marketing Manager

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $160k - $180k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Parloa

WebsiteLinkedInAll Job Openings

201 - 500 employees

💰 Series B on 2024-04

Parloa is a leading global AI company with a vision to make every customer interaction as easy as talking to a friend. We amplify the customer service experience with our AI Agent Management Platform. This enterprise-grade platform automates contact centers by leveraging the full power of generative AI safely & reliably in the context of consumer interactions. It combines highly-skilled personal AI agents that engage in natural and unique conversations with every customer, with AI assistance for human agents when they get on the line. Global brands trust Parloa to connect with their customers, ensuring they feel heard through exceptional experiences that increase satisfaction, encourage sales, and build loyalty. Parloa was founded in 2018 by Malte Kosub and Stefan Ostwald with offices in Berlin, Munich, and New York.

📋 Description

• You will play a crucial role in developing go-to-market (GTM) strategies, launching marketing initiatives, empowering sales efforts, creating thought leadership, digging into market data, and establishing a thorough understanding of customers and competition. • Specifically, you will lead industry product marketing efforts in support of our commercial teams as they continue to land 7-figure deals. • You will help define Parloa’s overall market narrative for key industries, own the evolution of our industry ICP, and architect value frameworks and ROI narratives aligned to industry use cases. • Develop compelling content to support industry-focused sales initiatives and joint marketing with our largest partners, be the expert for enablement sessions, and guide communication efforts across multiple audiences and channels. • Drive our ecosystem’s industry-focused go-to-market strategies, empowering sales & partnership teams with sophisticated use cases and proof points based on research, infused competitive differentiators in collaboration with our Competitive Intelligence team. • Help amplify our thought leadership on AI agents and AI agent platforms and the industries where we thrive: help source ideas, translate technical concepts into the language of our buyers, create and/or collaborate on content, and speak on webinars and at events. • Lead strategic “big bet” industry initiatives by taking the helm on high-stakes cross-functional projects that help us keep growing revenue 3X.

🎯 Requirements

• 5-8 years of experience in Product Marketing roles, or 8 years of experience working alongside a PMM team in related roles: partner marketing, industry marketing, sales enablement, B2B direct marketing, etc. • A proven track record of supporting enterprise sales teams with storylines, collateral, enablement, and deal support. • Whether it’s on webinars, at company events, or training the whole Sales team on new products and initiatives, you can capture an audience’s attention. • Ambidexterity for both strategy and tactics. You’ve crafted a strategic narrative in collaboration with executive stakeholders, and also created visually appealing sales collateral from top to bottom.

🏖️ Benefits

• Equity