Product Marketing Manager

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Vector Solutions

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📚 Education

☁️ SaaS

📋 Compliance

💰 Private Equity Round on 2011-06

Education • SaaS • Compliance

Vector Solutions is a provider of online training and management systems designed to enhance safety, compliance, and professional development across various sectors. The company offers solutions for K-12 and higher education institutions, manufacturing, public safety services, and other industries, focusing on improving compliance, safety, and workforce development. Their training includes topics such as safety and wellness, diversity and inclusion, industrial skills, and more. Vector Solutions also offers learning management systems to manage and track training outcomes effectively. Additionally, they provide specialized solutions for EMS, law enforcement, and fire departments, supporting both professional development and operational efficiency.

📋 Description

• Define go-to-market strategy for assigned industries within the Commercial business unit. • Own ideal customer profiles (ICPs), positioning, value propositions, buyer personas, and messaging that clearly communicate customer outcomes and competitive differentiation. • Identify opportunities to improve customer penetration, cross-sell adoption, and portfolio growth. • Develop and maintain expertise in assigned industries, including licensing, continuing education, accreditation, and compliance requirements. • Serve as a subject matter resource for internal teams and develop supporting sales enablement materials, including battlecards, collateral, and digital assets. • Own the strategic planning, prioritization, and scoping of learning experiences and continuing education roadmap in AEC and Energy. • Leverage customer insights, market trends, regulatory requirements, competitive intelligence, and business priorities to guide roadmap investment decisions and maximize customer and commercial impact. • Create, execute, and manage launch plans for course releases, customer communications, marketing collateral, and sales enablement materials. • Collaborate and produce campaign and digital messaging and content marketing assets to support demand generation. • Interview customers and develop case studies. • Own creation and updates to collateral and documentation used in the sales process (e.g. pitch decks, product brochures, etc.). • Continuously refine and iterate based on customer and internal feedback. • Conduct customer research, win-loss interviews, and customer conversations to uncover market opportunities, validate messaging, and inform go-to-market strategy, roadmap prioritization, and portfolio investments. • Support website and event marketing teams on leveraging industry outcome-focused messaging so we are positioned consistently across digital, event, and customer-facing marketing resources. • Other duties as assigned.

🎯 Requirements

• Bachelor’s degree in business, marketing, or related field • 3+ years work experience • 2+ years of experience in product marketing at a SaaS B2B company • Ability to understand customer needs, pain points, and desires and translate that into winning marketing strategies • Ability to create compelling presentations and long-form marketing content to be used in marketing campaigns • Ability to manage multiple priorities concurrently • Consistent track record of excellence and driving change to lead to sales growth • Be a resource to customer-facing teams with an entrepreneurial spirit that enables someone to roll up their sleeves and drive results • Proven experience driving changes that have led to sales or retention growth • Experience working within continuing education, accreditation, compliance, or other regulated environments is a plus.

🏖️ Benefits

• Friendly, open, and casual work environment (ditch the suit & tie) • Comprehensive, quality benefits package effective first of the month following your date of hire • Matching 401(k) retirement plan • Healthy work-life balance with flexible work arrangements and generous time off • Educational assistance available for all employees • Generous referral incentive program • Company social events • Philanthropic opportunities