Director, Influencer Marketing – PR

Job not on LinkedIn

🕒 March 13

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $140k - $160k / year

⏰ Full Time

🔴 Lead

💅 Influencer Marketing

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Popsockets

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🛒 Retail

👥 B2C

👗 Fashion

💰 Venture Round on 2016-12

Retail • B2C • Fashion

Popsockets is a company specializing in customizable phone accessories, including grips, cases, wallets, and mounts for a variety of devices. They offer innovative designs, such as MagSafe-compatible products, which enhance phone usability and personalization. Popsockets also collaborates with popular franchises like Disney, Marvel, and DC Comics to create themed collections that appeal to a broad audience. Additionally, they emphasize environmental and social impact through plant-based materials and nonprofit partnerships.

📋 Description

• Set the long-term vision and strategic direction for PopSockets' influencer marketing program — defining what best-in-class looks like for a lifestyle brand at our stage and building the roadmap to get there • Design and own a next-gen creator framework: a tiered, data-driven system that goes far beyond gifting and paid posts to build genuine, lasting creator advocacy and brand love • Build and scale a creator roster mapped to our three consumer audiences — Style Mavens, Interest Amplifiers, and Solutionists — with the right creators at every tier driving the right impact • Lead influencer campaign strategy from brief to post-campaign analysis, ensuring every activation ladders up to the brand platform and generates content that earns cultural attention, not just impressions • Stay ahead of the creator economy — emerging platforms, new formats, shifting audience behaviors — and consistently bring a perspective on where PopSockets should show up next • Manage the influencer agency relationship, setting the strategic and tactical bar and holding the agency accountable to output that is on-brand, culturally sharp, and relationship-first • Own creator contracting, negotiations, and compliance with FTC guidelines, usage rights, and brand standards • Redefine PR's role at PopSockets — elevating it from a reactive channel to a proactive, always-on brand equity engine that shapes how the world thinks and talks about us • Champion our founder-led story, brand mission, vision, and values as a true competitive advantage — building a PR strategy that makes PopSockets' origin and purpose as culturally compelling as our products • Set strategic direction for the PR agency, holding them to ambitious goals and a high bar for results while building a genuine long-term partnership • Build a proactive media and relationship strategy that earns PopSockets a consistent presence in lifestyle, tech, and culture conversations — not just around launches, but year-round • Lead press moments, creator events, and brand activations that generate meaningful earned coverage and position PopSockets as one of the most beloved and interesting brands in the lifestyle category • Track share of voice, sentiment, and earned media performance — translating those insights into a clear, evolving POV on how PR is building brand equity over time • Build the measurement infrastructure that proves the value of influencer and PR investment — owning EMV reporting, share of voice tracking, and brand health signals that connect to business outcomes • Use data to lead — from creator selection and investment allocation to campaign optimization and program evolution • Establish a test-and-learn culture: structured experimentation, clear hypotheses, documented learnings, and fast iteration that makes every future campaign smarter than the last • Build scalable processes and operational best practices that allow both programs to grow without losing quality or strategic coherence • Serve as PopSockets' internal authority on creator culture, influencer marketing, and earned media — bringing sharp, informed POVs to leadership and shaping the organization's thinking on where these channels are heading • Directly manage and develop an Influencer Marketing Specialist — setting a high bar, investing in their growth, and building a team culture defined by curiosity, craft, and accountability • Partner closely with Product & Merchandising, Integrated Marketing, Social, Creative, and Retail teams to ensure influencer and PR are fully woven into every campaign, launch, and always-on moment • Represent the influencer and PR function in key planning conversations, budget discussions, and leadership forums — advocating for investment with data and a compelling strategic narrative

🎯 Requirements

• 10+ years of experience in influencer marketing, consumer PR, or integrated communications — with significant brand-side experience and a clear track record of building programs that move culture and business metrics • A genuine, informed perspective on the future of influencer marketing and the creator economy — you don't just follow trends, you anticipate them and help brands get ahead of them • Proven success building influencer programs that deliver best-in-class EMV and creator advocacy — the kind of program other marketers reference and creators want to be part of • Strategic PR experience that goes beyond press releases — you know how to build a brand narrative, pitch a story that earns coverage, and use PR to compound brand equity over time • Deep data fluency: you build frameworks, interpret signals, design experiments, and use performance data to continuously sharpen strategy and defend investment • Experience managing both influencer and PR agencies at a senior level — setting vision, driving accountability, and building partnerships that produce exceptional work • Hands-on experience with CreatorIQ required; familiarity with Tribe Dynamics or similar tools a plus • An executive-level communicator who can influence cross-functional partners, present to senior leadership, and represent the brand externally with confidence and authority • A people-first leader who builds high-performing team cultures, develops talent intentionally, and leads with clarity and generosity • Energized by the opportunity to build — you thrive in fast-moving, entrepreneurial environments and see ambiguity as a canvas, not an obstacle