Senior Account Director, Healthcare

🕒 May 8

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

👨‍⚕️ Medical Director

👻 Ghost score 60%

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Work with clients in the Healthcare division to drive performance through integrated marketing tactics across paid, owned, and earned channels • Guide and counsel clients on how marketing tactics can drive business outcomes • Manage direct reports and lead cross-functional account teams, optimizing efforts and providing strategic guidance • Collaborate with Account Managers to spearhead service expansions, manage media, craft testing roadmaps, and lead tactical pivots • Establish strong relationships with client key decision makers through monthly one-on-one check-ins • Lead cross-functional account teams with comprehensive cross-channel marketing strategies • Ensure at least 75% of the client roster is hitting goals or forecast targets • Leverage data and analytics, including Google Analytics and Looker Studio, to identify strategic opportunities and produce actionable reporting • Use measurement frameworks, overlapping datasets, business metrics, attribution metrics, and incrementality to guide marketing decisions and budgets • Coach and develop team members and Account Managers through timely, specific feedback • Manage a diverse client portfolio and support client retention and contract renewals • Identify service expansions and strategies to improve performance and expand client partnerships • Coach Account Managers and Resource Team leads on strategic leadership, storytelling, executive presence, and emotional intelligence • Support department initiatives including recruitment, staffing, training, and onboarding • Lead a specialty focus area such as Training, Reporting, or Talent Acquisition • Employ AI technologies to enhance and optimize business processes • Complete other tasks and projects assigned by Client Services leadership

🎯 Requirements

• Bachelor's Degree in Marketing, Communication or related discipline • 10+ years cross-channel digital marketing experience, including: strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency • Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics • Strong understanding of paid media, particularly Google Ads and Meta Ads • Working knowledge of SEO, Analytics, and Creative workflows and deliverables • Experience speaking to business-level metrics such as LTV:CAC, ROAS, etc. • Proficiency in establishing goals for clients and validating forecast scenarios to show a path to goal • Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment • Ability to quickly build rapport and develop relationships with executive-level points of contact • Desire to work in a role that functions as both a marketing consultant and a business consultant for clients • Highly dependable individual who thrives in a fast-paced environment and is a self-starter; Emanates high energy and a positive attitude • Entrepreneurial spirit with a passion for problem-solving, continued learning and personal growth • Anyone working in the U.S. must be legally eligible to work in the U.S.

🏖️ Benefits

• Base salary + commission opportunities • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 12 observed United States national holidays + 2 mental health recharge days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives

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