SEO Analyst

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🔥 43 minutes ago

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PreBorn!

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 Non-profit

🤲 Charity

🏥 Healthcare

Non-profit • Charity • Healthcare

PreBorn! is a U. S. -based, faith-centered nonprofit that runs a network of pregnancy support clinics providing free ultrasounds, compassionate counseling, material aid (diapers, formula, clothing), parenting education, and gospel-centered discipleship to dissuade abortion and support mothers. The organization places ultrasound machines in clinics, raises donor support (monthly and one-time) through programs like “Heartbeat Heroes,” and reports impact metrics on babies saved, commitments to Christ, and machines placed. PreBorn! is an IRS-approved 501(c)(3) and highlights accreditation and charity ratings on its site.

📋 Description

• Support PreBorn!’s digital marketing efforts through search engine optimization (SEO), paid advertising support, conversion tracking, reporting, and website performance analysis. • Assist in implementing SEO strategies that improve organic search rankings. • Conduct keyword research and competitive analysis. • Monitor website rankings and identify optimization opportunities. • Support technical SEO audits and corrective actions. • Optimize website content, metadata, and page structure for search performance. • Monitor Google Search Console and other SEO tools. • Assist with the management and optimization of Google Ads campaigns. • Monitor campaign performance and provide recommendations for improvement. • Support keyword research, ad creation, and audience targeting. • Track lead generation metrics and advertising performance. • Help manage campaign budgets and reporting. • Assist with maintaining Google Analytics 4 and Google Tag Manager configurations. • Support implementation and testing of conversion tracking. • Help validate lead attribution and reporting accuracy. • Assist with offline conversion upload processes. • Troubleshoot tracking issues alongside marketing and development teams. • Support administration of CallRail tracking systems. • Monitor call conversion reporting. • Assist with call attribution analysis and reporting. • Help ensure lead sources are accurately tracked and reported. • Assist with Meta advertising campaigns. • Monitor campaign performance and audience engagement. • Support implementation of Meta Pixel and Conversion API tracking. • Assist with campaign reporting and optimization recommendations. • Stay informed on emerging AI search trends and technologies. • Assist with initiatives that improve visibility in AI-generated search results. • Learn and apply Generative Engine Optimization (GEO) concepts. • Support content optimization efforts for evolving search platforms. • Analyze landing page and website performance. • Identify opportunities to improve user experience and conversion rates. • Assist with A/B testing initiatives. • Build and maintain reports using Google Sheets, Excel, GA4, and Looker Studio. • Track key performance indicators and marketing metrics. • Analyze trends and provide insights to support decision-making. • Prepare recurring marketing performance reports. • Maintain a basic working knowledge of HTML and website structure. • Assist with website updates and quality assurance testing. • Partner with developers to troubleshoot technical issues.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, Information Technology, or related field preferred. • 1–3 years of experience in digital marketing, SEO, paid search, or analytics. • Experience working with Google Ads, SEO, or website analytics. • Familiarity with Google Ads. • Familiarity with Google Analytics 4. • Basic understanding of SEO principles. • Basic understanding of conversion tracking. • Experience using Microsoft Excel and/or Google Sheets. • Ability to analyze and interpret marketing data. • Basic understanding of HTML and website structure. • Strong attention to detail and organizational skills. • Google Ads Certification (preferred). • Google Analytics Certification (preferred). • Experience with CallRail (preferred). • Experience with Meta Ads Manager (preferred). • Experience with Google Tag Manager (preferred). • Experience with Looker Studio (preferred).

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development