Social Media Manager, Product & Promotions

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PrizePicks

WebsiteLinkedInAll Job Openings

201 - 500 employees

🎮 Gaming

⚽ Sports

Gaming • Sports

PrizePicks is an innovative platform that offers a dynamic and interactive way to engage in daily fantasy sports and esports. Users can make predictions on player performances across various sports, including NFL, NBA, MLB, CFB, and more, with the opportunity to win up to 1000x their entry fee. PrizePicks operates legally in 43 U. S. states, Washington D. C. , and Canada, providing a wide range of betting options, including Pick 'Em and Pick 'Em Arena, where users compete against each other for cash rewards. The company emphasizes user engagement with features such as recurring promos and the Streak game, which is free to play and allows participants to earn by building daily win streaks. PrizePicks ensures secure transactions and fast payouts, enhancing user experience and satisfaction in the sphere of real money sports betting.

📋 Description

• Serve as the organic social team's primary lead in product lifecycle initiatives — spearheading planning, execution, and reporting for product-driven moments including feature launches and ongoing, regular content programming tied to product priorities. • Lead cross-functional collaboration and oversee social execution for promotional campaigns and recurring promotion initiatives. • Connect relevant sports & culture storylines to product priorities, translating ideas and opportunities into compelling made-for-social content. • Produce content for distribution across channels, optimizing content for each platform. • Develop and own the framework for how and when organic social activates around new features, product updates, and promotional drops, building a repeatable GTM playbook the team can rely on for ongoing product lifecycle and promotions moments. • Monitor performance across product and promo content, synthesizing insights into clear reporting that informs future planning. • Participate in strategy and campaign planning sessions, ideation sessions, reporting syncs, and other internal and cross-functional processes.

🎯 Requirements

• Proven experience managing cross-functional campaigns and initiatives, ideally at the intersection of product marketing and social media. • A strategic operator mindset — you can build frameworks and lead processes, not just execute one-off activations. • Strong project management skills with the ability to juggle multiple workstreams across a given week without losing detail or momentum. • Deep understanding of social media platforms and their organic best practices, with a focus on X, Instagram, TikTok, and Threads in particular. • Deep understanding of and engagement with internet culture and humor, and social-first formats. • Data fluency — you're comfortable pulling performance data, identifying trends, and turning insights into action. • Strong communication and collaboration skills — this role sits at the intersection of product marketing, editorial, and creative, and requires clear cross-functional partnerships. • Familiarity with the PrizePicks brand and product, and the daily fantasy sports industry, is a plus.

🏖️ Benefits

• Company-subsidized medical, dental, & vision plans • 401(k) plan with company match • Annual bonus • Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!) • Generous paid leave programs, including 16-week paid parental leave and disability benefits • Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked • Company-wide in-person events and team outings • Lifestyle enhancement program • Company equipment provided (Windows & Mac options) • Annual performance reviews with opportunities for growth and career development