Director of Product Marketing

Job not on LinkedIn

🔥 20 hours ago

🇺🇸 United States – Remote

💵 $190k - $260k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

👻 Ghost score 6%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Proof Holdings, Inc.

WebsiteLinkedInAll Job Openings

11 - 50 employees

🛍️ eCommerce

📱 Media

🌐 Web 3

eCommerce • Media • Web 3

Proof Holdings, Inc. is a company focused on the intersection of digital art and community. They build products aimed at facilitating connection, education, and entertainment for NFT artists, collectors, and enthusiasts, with a goal of making the NFT space more accessible and diverse. Anchored by prominent NFT projects like PROOF Collective, Moonbirds, and Oddities, Proof holds a strong commitment to fostering deep connections through shared incentives and long-term value creation, paving the way for the next generation of web3 community, tools, and technology.

📋 Description

• Own product and solution positioning and messaging architecture across VDC, identity verification, eSign/eNotary, and agentic authorization • Run launches for new products and major features from tiering and readiness through announcement, enablement, and post-launch measurement • Shape use-case plays for account opening, high-value money movement, title and closing, and agent-initiated transactions • Build and maintain sales tools including pitch decks, solution briefs, discovery guides, business-case and ROI tools, objection handling, and demo narratives • Run ongoing enablement for Sales, Solutions Engineering, Customer Success, and partners • Lead win/loss analysis, customer interviews, persona and buying-committee research, and competitive intelligence • Partner with Product on pricing, packaging, and roadmap priorities • Track CIP/KYC, digital identity, and eNotary regulatory developments and translate them into market opportunities and messaging • Supply product and roadmap content for analyst briefings and demand programs, content, and events • Manage and develop the Partner & Customer Marketing Manager and grow the product marketing team

🎯 Requirements

• 10+ years of B2B product marketing experience at a SaaS, fintech, identity, security, or infrastructure company • 3+ years leading product marketing teams and launches end to end • Experience marketing technical or API-driven products to regulated enterprise buyers, ideally financial institutions • Record of creating positioning for a new or emerging category, with launches that measurably improved pipeline and win rates • Technical fluency in PKI, cryptographic credentials, identity verification, and fraud concepts • Excellent writing, storytelling, and presentation skills • Familiarity with digital identity standards (W3C Verifiable Credentials, ISO mDL, NIST 800-63) or KYC/AML compliance • Experience marketing AI or agentic products and related trust and authorization questions • Experience with developer- or platform-led motions alongside enterprise sales

🏖️ Benefits

• Medical, dental, and vision benefits • Life insurance, long and short-term disability coverage • 401k Plan with a 4% match, beginning on your hire date • Unlimited Sick and Vacation time • 14 paid company holidays • 12 weeks of paid parental leave • 4 week sabbatical after 5 years of continuous full time employment • Health Reimbursement Arrangements for fertility and gender affirmation • Lunch on Proof through Grubhub credit • Monthly work from home stipend • Professional development credit • Monthly reimbursement for Wellness • Discretionary bonus typically paid annually • Equity