Portfolio Marketing Specialist – 12-Month Fixed Term, Maternity Cover

Job not on LinkedIn

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $75k - $90k / year

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Prosci

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1994

🏢 Enterprise

📚 Education

💼 Consulting

💰 Private Equity Round on 2016-12

Enterprise • Education • Consulting

Prosci is a global leader in change management solutions, helping organizations and individuals achieve successful transformations. With over 25 years of research and a proven methodology, they empower leaders and teams to overcome change challenges and drive results. Prosci offers personalized solutions, including training, certification, advisory services, and a comprehensive suite of tools and resources to manage change effectively. Their services cater to a wide range of industries, aiming to integrate change management strategies effectively across different sectors. With a commitment to ongoing research and insights, Prosci continues to be a trusted partner for change readiness and implementation, serving clients in over 80 countries.

📋 Description

• Develop positioning, messaging and value propositions for Prosci's products and solutions • Connect individual and enterprise offerings to the broader portfolio narrative • Build and maintain messaging frameworks, core narratives and reusable materials • Plan and coordinate marketing activity for new and existing offerings, including launches, activation and optimization • Create product-focused messaging and content for email campaigns, landing pages and customer-journey touchpoints • Develop and maintain Sales and BDR enablement materials, including presentations, one-pagers, talk tracks and customer-facing resources • Establish feedback loops with Marketing, Product and Sales • Use customer feedback, research, performance data and frontline insight to test and optimize messaging and offers • Work within the Brand team alongside Global Marketing, Growth Marketing, Product, Sales, Delivery and Operations • Learn Prosci's portfolio, customers and messaging during the first 30 days • Lead portfolio positioning and messaging work and support go-to-market activation for ADKAR for AI by 60 days • Establish messaging frameworks and sales enablement materials and own ongoing Membership marketing activity by 90 days

🎯 Requirements

• 5 to 7 years of product marketing experience, ideally in a multi-product B2B, SaaS, professional services, learning or subscription environment • Proven track record of product launches and go-to-market execution • Strong positioning and messaging skills • Strong storytelling skills and ability to make complex offerings clear • Strong sales enablement experience • Experience supporting integrated campaigns with content, design and channel teams • Strong analytical mindset and comfort using performance data • Excellent project management and cross-functional coordination skills • Proficiency with AI-powered tools for content creation and workflow efficiency • Bachelor's degree in Marketing, Business or a related field, or equivalent experience • Portfolio or multi-product positioning experience • Familiarity with subscription or lifecycle marketing • Experience with HubSpot or similar marketing automation platforms • Knowledge of product-led growth, pricing and monetization strategy • Background in customer research or user experience principles • Experience in change management, professional services, learning or adjacent categories

🏖️ Benefits

• Eligible for inclusion in the bonus program • Generous flexible paid time off • Holidays and volunteer time • Medical, dental and vision benefits • Long-term and short-term disability programs • Life insurance • Pet insurance • 401k with company matching • Access to LinkedIn Learning • Mostly virtual culture with opportunities to collaborate with colleagues around the world • Employee-led interest and resource groups • In-person local or market-wide team events

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