Senior Director, Public Program Growth Acceleration

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $190k - $215k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Prosci

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1994

🏢 Enterprise

📚 Education

💰 Private Equity Round on 2016-12

Enterprise • Education • Consulting

Prosci is a global leader in change management solutions, helping organizations and individuals achieve successful transformations. With over 25 years of research and a proven methodology, they empower leaders and teams to overcome change challenges and drive results. Prosci offers personalized solutions, including training, certification, advisory services, and a comprehensive suite of tools and resources to manage change effectively. Their services cater to a wide range of industries, aiming to integrate change management strategies effectively across different sectors. With a commitment to ongoing research and insights, Prosci continues to be a trusted partner for change readiness and implementation, serving clients in over 80 countries.

📋 Description

• Develop and lead the North America Open Enrollment growth strategy aligned to revenue objectives, market expansion priorities, and enterprise commercial goals. • Transform Open Enrollment from a programmatic offering into a strategic growth and opportunity generation engine. • Establish a scalable commercial activation strategy that improves awareness, engagement, conversion, and long-term client value. • Translate Market growth priorities into actionable go-to-market strategies, investment plans, and operational execution roadmaps. • Serve as a strategic advisor to North America leadership on growth opportunities, funnel performance, market trends, and commercial activation priorities. • Lead the development and execution of OE-to-enterprise conversion strategies that accelerate pipeline generation and enterprise opportunity creation. • Partner closely with Marketing and Enterprise Sales leadership to optimize demand generation, account-based marketing (ABM), lead activation, and conversion effectiveness. • Establish lead management frameworks, service-level agreements (SLAs), activation processes, and commercial operating rhythms to improve conversion and accountability. • Identify high-intent prospect segments and implement targeted activation strategies, including OE participant engagement, abandoned cart recovery, nurture campaigns, partnerships, and event follow-up. • Drive strategies that increase enterprise client engagement and improve long-term commercial relationship development. • Own commercial performance visibility across the OE growth funnel, including registrations, lead conversion, opportunity creation, campaign effectiveness, and revenue contribution. • Establish KPIs, dashboards, reporting frameworks, and governance mechanisms that support data-driven commercial decision-making. • Analyze market, campaign, pipeline, and conversion data to identify growth opportunities, operational gaps, and investment priorities. • Partner with Finance, Marketing, and Sales leadership to align growth investments and prioritize initiatives with the greatest commercial impact. • Lead transformation of the OE operating model toward growth-focused execution, commercial accountability, and enterprise alignment. • Drive cross-functional collaboration across Marketing, Enterprise Sales, Client Operations, Service Delivery, Partnerships, and Customer Success to improve client experience and growth execution. • Identify and implement process improvements, automation opportunities, and scalable systems that improve efficiency, speed, and conversion performance. • Build operational alignment between OE strategy, enterprise sales priorities, and delivery capabilities. • Lead the North America OE Partnerships strategy to expand market reach, client engagement, and revenue growth opportunities. • Establish partnership objectives, success metrics, and activation strategies aligned to enterprise growth priorities. • Evaluate emerging market opportunities, competitive trends, and industry shifts to inform strategic growth decisions. • Support initiatives that strengthen Prosci’s brand visibility, market presence, and competitive positioning. • Lead, coach, and develop high-performing growth-focused team members aligned to commercial priorities and organizational values. • Foster a culture of accountability, innovation, collaboration, and continuous improvement. • Build organizational capability in growth activation, pipeline development, and cross-functional commercial execution.

🎯 Requirements

• 12+ years of progressive commercial leadership experience across enterprise sales, growth strategy, revenue operations, demand generation, business development, or go-to-market leadership. • Demonstrated success developing and executing growth strategies tied to measurable revenue and pipeline outcomes. • Experience leading cross-functional growth transformation initiatives within complex, matrixed organizations. • Strong understanding of enterprise funnel dynamics, lead conversion, account-based marketing, and commercial activation strategies. • Experience partnering closely with Marketing, Sales, Operations, and Customer Success leaders to drive enterprise growth outcomes. • Proven ability to establish KPIs, governance structures, operational cadences, and accountability frameworks. • Strong executive communication, stakeholder management, and influencing skills. • Experience leading and developing high-performing teams. • Bachelor’s degree in Business, Marketing, Communications, or related field (or equivalent experience).

🏖️ Benefits

• comprehensive wellness benefits • generous flexible paid time off • holidays and volunteer time • medical • dental • vision • long-term and short-term disability programs • life insurance • pet insurance • 401k with company matching • access to LinkedIn Learning • employee-led interest and resource groups