Growth Lead – Multi-Brand B2B Portfolio

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🕒 June 5

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Expert VA

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

🛍️ eCommerce

👥 HR Tech

B2B • eCommerce • HR Tech

Expert VA is a virtual assistant service provider that delivers expert-level support to help businesses operate efficiently and grow. The company employs highly experienced virtual assistants who are trained to manage a variety of tasks such as customer support, digital marketing, and real estate assistance among others. Expert VA emphasizes a structured approach to business processes and offers time-tracking software to enhance productivity, allowing business owners to focus on their core activities.

📋 Description

• Own monthly qualified lead and pipeline targets across multiple brands. • Build and optimize a scalable, shared lead generation engine using GoHighLevel and other marketing technologies. • Manage full-funnel demand generation strategies, including: Cold outbound campaigns, Paid advertising, Landing pages and conversion funnels, Lead nurturing and lifecycle automation. • Develop brand-specific messaging while maintaining shared systems and infrastructure. • Improve lead-to-customer conversion through automation and effective handoffs to the sales team. • Manage and coordinate external contractors, including PPC specialists, copywriters, and list builders. • Monitor and report key performance metrics such as: Cost per Lead (CPL), Customer Acquisition Cost (CAC), Conversion Rates, Pipeline Contribution. • Present concise weekly performance reports directly to the CEO.

🎯 Requirements

• Minimum of 4 years of experience in B2B Growth Marketing, Demand Generation, or Performance Marketing. • Experience managing multiple brands, clients, or marketing accounts simultaneously. • Proven experience building full-funnel marketing systems—not just managing paid advertising. • Strong background in cold outbound campaigns, including deliverability, sequencing, and list management. • Demonstrated success improving lead generation, pipeline growth, conversion rates, and marketing ROI. • Strong analytical skills with the ability to connect marketing performance to business metrics such as CAC, CPL, and revenue. • Self-motivated with the ability to work independently and take ownership of results. • Excellent project management and organizational skills. • Experience with one or more of the following tools is highly preferred: GoHighLevel, Instantly, Million Verifier, Google Ads, Semrush, ChatGPT, Claude, or other AI productivity tools.

🏖️ Benefits

• Competitive base salary based on experience. • Performance-based incentives tied directly to qualified leads and pipeline growth. • Full-time, permanent remote position. • Opportunity to work directly with executive leadership and make a measurable business impact. • Additional leave • Health insurance • Pay raise • Work from home