Marketing Specialist

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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PSI CRO AG

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1996

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

PSI CRO AG is a global contract research organization (CRO) that specializes in conducting clinical trials. The company focuses on delivering pivotal Phase 2 and 3 clinical trials across various therapeutic areas, including Inflammatory Bowel Diseases, Oncology, Hematology, Infectious Diseases, Multiple Sclerosis, and Rare Diseases. PSI utilizes a proprietary technology platform for clinical trial planning and financial tracking to ensure trials are conducted on time and within budget. The company is recognized for its expertise, quality, compatibility, and reliability, having been awarded the CRO Leadership Awards for multiple consecutive years.

📋 Description

• Monitor inbound leads from the company website, marketing campaigns, webinars, events, and other digital channels • Review and qualify inbound inquiries against PSI's target customer profile • Evaluate lead quality and determine when leads are ready for handoff to Business Development Directors • Partner with Business Development and maintain communication between Marketing and Sales • Manage and support lead nurture workflows within HubSpot • Execute email marketing campaigns for demand generation, conferences, webinars, content marketing, and lead nurture initiatives • Assist with email strategy, including messaging, copywriting, campaign setup, testing, and scheduling • Collaborate with internal design resources to develop email assets or create basic designs • Track, analyze, and report on email campaign performance and recommend optimization • Maintain accurate, organized, and up-to-date data within HubSpot • Upload and manage lead lists while ensuring data quality and compliance • Process and manage unsubscribe requests and maintain CRM data • Support ongoing HubSpot administration • Develop campaign performance reports and dashboards • Analyze campaign metrics and third-party market research to improve audience targeting, messaging, and campaign performance • Identify trends and optimization opportunities to improve lead generation, engagement, and conversion rates • Support cross-functional marketing initiatives and continuous improvement of marketing processes and automation

🎯 Requirements

• 2+ years of digital marketing experience • Bachelor’s degree in Marketing, Communications, Humanities, or equivalent experience preferred • Experience in B2B Email Programs • Knowledge and experience in HubSpot • Excellent communication skills • Strong writing skills • Keen understanding of social media trends, tools, and technologies • Knowledge of graphic design software, such as Canva and Photoshop • Must not require a work visa for employment or continued employment now or anytime in the future

🏖️ Benefits

• Employees can work remotely • Confidential handling of information according to EEO guidelines