Marketing Analytics Manager

Job not on LinkedIn

🔥 1 minute ago

⛷️ Utah – Remote

⛷️ Utah – Remote

💵 $77.4k - $91k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Purple

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1989

🏥 Healthcare

🍽️ Food & Beverage

🏨 Hospitality

💰 Post-IPO Equity on 2023-02

Healthcare • Food & Beverage • Hospitality

Purple is a company that revolutionizes sleep comfort with its patented GelFlex® Grid technology. Their innovative products include mattresses, pillows, bed frames, and seat cushions, designed to provide unique pressure relief, support, and adaptability. Purple stands out for its commitment to reducing pain and enhancing comfort through effective sleep technology, surpassing traditional memory foam. With numerous positive reviews and a focus on innovation, Purple offers a 100-night trial and a 10-year warranty on its products, ensuring customer satisfaction. Their products are available online and in stores, with options for financing and various offers to enhance customer experience.

📋 Description

• Own the measurement approach for Marketing, including KPIs, attribution, and reporting standards. • Partner with Marketing, Media, and Email & Text leaders to evaluate campaign performance and recommend changes to budget, channel mix, and targeting that improve ROI. • Oversee internal and in-platform dashboards and reports so they deliver actionable insights and scale with the business. • Lead the analytics behind the content personalization program, including test design, user segmentation, customer journey analysis, and results readouts. • Set standards for the accuracy, definitions, and documentation of marketing data, partnering with Data and Analytics Engineering on data quality and tracking. • Turn complex analysis into clear recommendations and present findings to marketing and senior leadership. • Build strong relationships with eCommerce, Retail, Finance, Web Development, SEO, and Data and Analytics Engineering to align on priorities.

🎯 Requirements

• Bachelor’s degree in Business, Marketing, Data Analytics, Statistics, or a related field. • 5+ years of experience in marketing or digital analytics. • 2+ years of experience managing or mentoring analysts. • Advanced proficiency in SQL and Microsoft Excel. • Strong experience with data visualization and reporting tools. • Deep knowledge of digital marketing measurement, including GA4, paid media platforms, and attribution. • Experience designing and analyzing A/B and multivariate tests. • Excellent communication skills, with the ability to present clear recommendations to senior leadership. • Master’s degree in a business or quantitative field. • Experience with Snowflake. • Experience with Looker. • Experience in ecommerce, direct-to-consumer, or retail marketing. • Experience building or scaling a content personalization program.

🏖️ Benefits

• Comprehensive Health & Wellness Benefits • 401(k) Match • Flexible Vacation Plan • Childbirth & Parental Leave • Sick & Wellness Time • Holiday Pay • Sabbatical • Employee Discount • Give Back Day • Complimentary Mattress

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