Senior Director, Data Monetization

🕒 September 17

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

👔 Director

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PX

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

🛡️ Insurance

📣 Marketing

Consulting • Insurance • Marketing

PX Inc. is a comprehensive customer acquisition platform that connects businesses with high-intent prospects through various channels. The company leverages technology, analytics, intelligent recommendations, and extensive experience to optimize lead generation, budget management, compliance, and scaling efforts for brands and publishers. PX Inc. provides services across a wide range of industries, including health and primary care, home services, insurance, financial services, and education. The platform supports granular targeting, integration with CRM and other tools, and AI-enabled optimization to enhance marketing strategies and achieve consistent customer acquisition results. With capabilities in managing first-party data, calls, and branded campaigns, PX Inc. provides a versatile solution for businesses seeking to grow their customer base efficiently.

📋 Description

• Own revenue growth for PX's data monetization line by building and closing a pipeline of lead buyers and resellers across insurance and adjacent verticals. • Identify and prioritize new verticals for the monetization pool, sizing demand and building business cases for market entry. • Negotiate pricing, volume commitments, and exclusivity terms with buyers and publishers, balancing margin against fill rate. • Partner with compliance and data quality teams to ensure records meet Jornaya, TCPA, and duplicate-suppression standards. • Work with product and operations to define aging tiers, filtering, and delivery mechanics such as API and batch file delivery. • Track pipeline, win/loss, and revenue performance; forecast growth for leadership. • Represent PX's monetization offering at industry conferences and in partner conversations as needed.

🎯 Requirements

• 7+ years in business development, sales, or partnerships within lead generation, performance marketing, or data licensing. • Direct experience buying or selling leads/data in insurance, financial services, or home services verticals. • Track record building and closing six- or seven-figure deals with lead buyers, resellers, or affiliate networks. • Working knowledge of lead compliance requirements (TCPA, Jornaya/LeadiD, consent-based marketing). • Comfortable negotiating both sides of a marketplace transaction: buyer demand and publisher supply. • Strong quantitative fluency with fill rate, CPA, margin, and cohort-based lead quality metrics. • Self-directed, comfortable owning a revenue line with high autonomy in a remote role. • Prior experience at a lead exchange or marketplace, or on the buy side at an insurance carrier or agency. (Preferred) • Existing relationships with lead resellers or affiliate networks in insurance or adjacent verticals. (Preferred)

🏖️ Benefits

• Competitive Compensation Package: Recognizing and rewarding your impact. • Comprehensive Benefits: Health, vision, and dental insurance • Opportunity to shape and influence culture and employee experience • Collaborative, international team with strong growth ambitions

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