Associate Director, B2B Strategy

🔥 10 minutes ago

🇺🇸 United States – Remote

💵 $150k - $175k / year

⏰ Full Time

🟠 Senior

👔 Director

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Lead enterprise and growth-stage clients in translating complex business goals into measurable marketing outcomes • Shape integrated go-to-market strategies connecting media, operations, and revenue alignment • Optimize media mix, audience segmentation, creative alignment, and measurement using B2B martech, adtech, and datatech • Apply maturity maps, resource models, and digital transformation strategies to design scalable solutions • Deploy tactics that accelerate impression-to-revenue velocity across revenue teams • Align audiences with messaging that moves accounts into pipeline and closed-won revenue • Design and execute integrated B2B media strategies across paid, owned, and earned channels • Lead cross-channel media efforts across Paid Search, Paid Social, Programmatic, SEO, content syndication, and PR • Optimize budgets, audience segmentation, creative alignment, and full-funnel measurement plans • Develop audience strategies using ABM platforms and CRM/marketing automation data • Lead testing frameworks for messaging, audience targeting, and channel mix • Partner with creative teams to align messaging to buyer journeys, industry verticals, and personas • Lead internal channel teams in strategy execution • Partner with Client Services on business-review frameworks and cross-channel insight storytelling • Provide client and industry-specific thought leadership • Drive strategic ideation, innovation, new channel exploration, and partner RFPs • Conduct operational assessments and advise on martech, adtech, and datatech architecture • Align sales and marketing strategies, processes, and KPIs • Configure CRM and marketing automation workflows and integrations when needed • Lead client performance reviews and translate results into actionable next steps • Serve as a trusted advisor bridging campaign execution with operational transformation • Mentor team members in B2B media strategy and consultative operational design • Collaborate with channel specialists, client services, analytics teams, and client sales and marketing leaders

🎯 Requirements

• 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH) • Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI • Practitioner-level working knowledge of GA4 and Adobe Analytics • Experience with Google Tag Manager (GTM) or equivalent • Experience with DSPs including The Trade Desk and DV360, LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms • Experience with SEO/content tools such as SEMrush and Ahrefs or equivalent • Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms such as Demandbase and 6sense and intent data sources such as Bombora, G2, and LinkedIn • Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations • Ability to collaborate with creative teams to align messaging with buyer journeys, verticals, and personas • Deep working knowledge of CRM systems including Salesforce, HubSpot, and Microsoft Dynamics • Deep working knowledge of marketing automation platforms including Marketo, Pardot, and HubSpot Marketing Hub, including hands-on configuration, workflow creation, and reporting • Experience deploying CRM/MAP operational solutions such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation • Familiarity with sales engagement platforms such as Outreach and Salesloft • Familiarity with sales intelligence tools such as ZoomInfo and Apollo • Proven ability to assess and improve sales and marketing alignment using maturity maps, resource planning models, and digital transformation roadmaps • Experience integrating martech, adtech, and datatech platforms to create scalable go-to-market systems • Ability to manage and execute cross-functional projects involving sales, marketing, and technical teams • Strong knowledge of B2B measurement models including MTA and MMM • Certification in leading martech or analytics platforms is nice to have, not required • This position is not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits • Annual performance bonus (not guaranteed; eligibility requires active employment in good standing and not being on a Performance Improvement Plan)