Email Marketing Manager

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Railbookers Group

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1972

👥 B2C

🤝 B2B

🚗 Transport

B2C • B2B • Transport

Railbookers Group is a travel company and tour operator that designs and sells customizable rail vacations worldwide through its brands Railbookers and Amtrak Vacations. It serves both consumers and travel advisors, offering curated itineraries, accommodations, sightseeing and dining options across luxury and overnight sleeper trains, and emphasizes simplifying complex multi-country rail journeys and sustainability.

📋 Description

• Own Customer Journey & Experience: Lead the strategy and optimization of end-to-end customer journeys across email, from acquisition through post-travel, ensuring seamless, personalized, and high-impact experiences. • Lead Email Marketing Strategy & Execution: Develop and execute the email marketing roadmap, including promotional, triggered, and transactional campaigns, with a focus on segmentation, personalization, and performance. • Drive Lifecycle & Automation Programs: Build and scale automated journeys and lifecycle programs that nurture leads, increase conversions, and drive repeat engagement and loyalty. • Leverage Data & Optimize Performance: Define KPIs, analyze campaign and journey performance, and lead testing strategies to continuously improve engagement, conversion, and revenue. • Own Marketing Technology & Data Integration: Manage and optimize email and marketing automation platforms, ensuring strong data integrity, segmentation capabilities, and tracking. • Collaborate Cross-Functionally & Lead Execution: Partner with Brand, Creative, Product, and Sales teams to align messaging and campaigns, while establishing efficient processes and best practices for execution. • Lead & Develop Team (if applicable): Mentor and guide team members, fostering a culture of innovation, testing, and continuous improvement.

🎯 Requirements

• 7+ years of experience in email marketing, CRM, or customer lifecycle marketing • Proven track record of building and optimizing customer journeys that drive measurable business impact • Deep expertise in segmentation, personalization, and marketing automation • Strong analytical mindset with experience using data to inform strategy and decision-making • Hands-on experience with Marketo or similar email marketing system • Excellent project management and organizational skills • Strong communication skills and ability to collaborate across teams • Experience in travel, hospitality, or e-commerce is a plus

🏖️ Benefits

• Work from Home • Generous PTO Package • Bonus and Incentive Plans • Medical, Dental, and Vision Insurance Including Optional HSA, Gym Membership Contributions and Healthy Actions incentive (sponsored by Cigna) • Employee Assistance Program • Short-term/Long Term disability Plan • Employer sponsored Life Insurance • Employer-Matched 401(k) • Familiarization Trips (Get paid to experience our vacations!) • Employee and Family/Friend Travel Discounts • Corporate Discounts through Working Advantage • Employee Referral Bonus • Cross-Departmental and Advanced Training Opportunities • Anniversary, Birthday, and Recognition Perks • Years of Service Awards • Annual Reimbursements for Home Office (office expenses, phone, internet)