Director, Converged TV

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $133k - $171k / year

⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 0%

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Rain the Growth Agency

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1998

💼 Consulting

📣 Marketing

📱 Media

Consulting • Marketing • Media

Rain the Growth Agency is a full-service creative, advertising, and media agency that specializes in helping direct-to-consumer (DTC) brands achieve transformational growth. Utilizing a unique approach called Transactional Brand Building, the agency delivers on both branding and sales objectives by integrating services in media, creative strategy, and analytics. As a woman-led agency, Rain fosters a culture of innovation and flexibility, leveraging cutting-edge technology and proprietary tools to optimize return on investment for its clients.

📋 Description

• Lead strategic direction across converged TV and digital video initiatives • Champion CTV and digital video innovation across planning, buying, activation, optimization, reporting, and marketplace development • Develop points of view on ad tech, publisher developments, video consumption trends, measurement, currency, and emerging CTV opportunities • Shape the vision and planning approach for digital video and its role in broader media strategy and the consumer journey • Create scalable best practices, process improvements, educational materials, and automation opportunities • Provide leadership, coaching, and oversight to Digital Video team members • Build relationships with senior clients, internal stakeholders, media partners, and ad tech partners • Oversee performance and brand-building strategies across CTV and digital video • Translate complex marketplace, platform, and measurement developments into clear guidance • Partner with cross-channel planning teams to evaluate audiences, historical performance, scorecards, and client needs • Oversee internal processes and QA workflows to ensure accurate, efficient, and timely campaign launches • Report on practice performance, progress against goals, marketplace learnings, and future strategies to agency leadership • Manage and evolve digital video processes • Align programmatic video initiatives with marketing, media, measurement, and business objectives • Ensure strategy, planning, activation, and reporting meet Rain’s standards • Identify new service opportunities, strengthen partner relationships, support new business efforts, and advance internal education

🎯 Requirements

• Bachelor’s degree in advertising, marketing, communications, or a related field, or equivalent professional experience • 8+ years of hands-on media experience • Strong focus on digital video planning, CTV strategy, and campaign activation • Strong understanding of platform and publisher relationships, data targeting capabilities, buy types, inventory options, and the evolving CTV ecosystem • Experience working with DSPs, CTV publishers, measurement partners, currency solutions, trafficking workflows, reporting outputs, and performance insights • Ability to analyze performance data, identify meaningful storylines, and communicate recommendations clearly • Experience mentoring, developing, and managing team members • Curiosity and enthusiasm for ad tech, video innovation, new marketplace models, and changing audience consumption • Strong project management skills and attention to detail • Ability to balance strategic leadership with operational excellence • Appreciation of agency Core Values • Fluency in major DSPs and platforms, including The Trade Desk, DV360, Amazon, Yahoo, Viant, and other relevant CTV and digital video partners

🏖️ Benefits

• Quarterly profit-sharing program • 401(K) plan with employer match and immediate eligibility • 4-6 weeks PTO • 12 paid holidays • 12-18 weeks fully-paid Family and Medical Leave • Monthly Work-From-Home allowance • Medical, Dental, and Vision insurance • Flexible First work environment • Investment in employees, technology, and tools • Entrepreneurial and welcoming culture • Open communication and transparency