Digital Marketing Specialist

🕒 April 22

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $65k - $85k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Rapid Micro Biosystems

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

🏭 Manufacturing

💼 Consulting

💰 $81M Private Equity Round on 2021-03

Healthcare • Manufacturing • Consulting

Rapid Micro Biosystems is a company focused on revolutionizing quality control microbiology testing through its innovative solutions like the Growth Direct System. The company offers a range of services and technologies including process automation, rapid detection, data collection and reporting software, and various validation services. Their systems enable efficient environmental monitoring, sterility testing, bioburden testing, and water testing, with a focus on reducing human error, improving data integrity, and promoting cost savings. Rapid Micro Biosystems aims to transform the QC micro labs by providing automation that allows faster and more accurate microbial testing results, thereby optimizing laboratory operations and ensuring compliance with regulatory standards.

📋 Description

• Develop and execute digital marketing strategies aligned with business goals • Manage and optimize campaigns across SEO, SEM, email, social media, and display advertising • Analyze campaign performance using analytics tools and provide actionable insights • Create and manage content for websites, blogs, and social platforms • Conduct keyword research and implement on-page and off-page SEO and GEO best practices • Monitor trends and emerging technologies to keep strategies current • Collaborate with applications, sales, and product teams • Decide on appropriate ad placement • Publish digital marketing content online • Implement automated email marketing and ABM-based campaigns • Implement paid social media campaigns • Monitor social media and Google Analytics • Optimize paid advertising campaigns using SEO and other tools • Report campaign growth and analytics to stakeholders • Scale campaigns to maximize ROI • Monitor project status and budget • Brainstorm and implement experiments and conversion tests • Promote Rapid Micro Biosystems products and services through blogs, social media, and website content • Manage the company website daily and integrate digital activities into an omnichannel customer experience • Monitor online consumer behavior and create targeted campaigns to increase site traffic and sales • Research market trends and create or optimize digital campaigns

🎯 Requirements

• B.S. in Marketing or a related field plus relevant working experience, specified as B.S. with 3+ years • Preference for experience in the pharmaceutical industry or an equivalent life science discipline • Proven work experience as a Digital Marketing Specialist or similar role • Familiarity with B2B and B2C advertising campaigns • Hands-on experience with web content management tools such as HubSpot • Proficiency in HTML5, CSS3, JavaScript, and preferably HubL • HubSpot CMS for Developers, HubSpot Marketing Software, and Growth-Driven Design certifications highly valued • Expertise in Salesforce and Pardot; ABM platform experience preferred • Expertise in SEO, GEO, Google Analytics, and Google Ads • Experience driving paid social campaigns • Strong communication, writing, and presentation skills • Demonstrated entrepreneurial and problem-solving ethic • Good organizational skills and ability to structure and drive projects from scoping through execution • Ability to multitask in a fast-paced environment under tight deadlines • Strong teamwork skills and ability to work cross-functionally with individuals at all organizational levels

🏖️ Benefits

• Attractive benefits package for full-time regular employees • Cash incentive opportunities • Equity grant • Competitive total compensation package • Advancement opportunities • Resources and opportunities to hone skills • Inclusive work environment