Director – Content, Lifecycle Marketing

🕒 August 20

🇺🇸 United States – Remote

💵 $110k - $130k / year

⏰ Full Time

🔴 Lead

👨🏼‍💻 Content Manager

👻 Ghost score 2%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Rate

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2000

💳 Fintech

💸 Finance

💰 Private equity on 2018-01

Fintech • Finance

Rate is a consumer-facing finance brand (likely a fintech) whose website CSS contains explicit credit-related variables and UI tokens. The available site stylesheet includes color variables named for credit tiers (credit-poor, credit-fair, credit-good, credit-excellent) and many design tokens for rates, marketing, and status indicators — indicating Rate offers digital experiences around credit scoring, rates, or other personal finance metrics. The styling and tokens suggest a polished web product focused on presenting financial/credit information to users rather than hardware or non-financial services.

📋 Description

• Lead and develop a high-performing team responsible for CRM campaign execution, email design and production, internal email communications, marketing automation, and lifecycle marketing • Own CRM marketing execution across multiple CRM and marketing platforms • Ensure marketing assets and campaigns are accurately built, loaded, tested, launched, and maintained • Oversee email design and production to ensure communications are engaging, on-brand, accurate, responsive, and optimized for performance • Own campaign intake and prioritization for marketing requests across the organization • Establish clarity around requirements, timelines, ownership, capacity, and expectations • Oversee campaign reporting and performance measurement • Identify opportunities and translate insights into action through testing, optimization, and continuous improvement • Partner with Marketing, Sales, Operations, Technology, Compliance, and other stakeholders to translate business needs into effective marketing solutions • Champion data quality and thoughtful data management, including appropriate audiences, segmentation, logic, and information • Create and maintain standards and best practices for CRM execution, automation, testing, quality assurance, documentation, and campaign governance • Monitor emerging CRM, lifecycle marketing, automation, personalization, and AI capabilities and identify practical improvements • Foster a collaborative, solutions-oriented team environment

🎯 Requirements

• 5+ years of experience leading and developing high-performing teams, ideally within lifecycle marketing, CRM, email marketing, or a related discipline • Proven track record of delivering measurable results and improving marketing performance • Deep knowledge of CRM and marketing automation platforms; Total Expert experience highly preferred • Hands-on experience with marketing automation, campaign development, audience segmentation, and customer journeys • Results-oriented mindset with ability to turn campaign performance and data into clear recommendations and action • Strong understanding of email marketing best practices, including design, testing, personalization, deliverability, measurement, and optimization • Excellent written and verbal communication skills • Excellent problem-solving skills and attention to detail, particularly when managing complex campaigns, workflows, and segments • Strong organizational and prioritization skills with ability to manage multiple initiatives in a fast-moving environment • Collaborative leadership style and ability to build strong relationships across teams and functions • Proficiency with Microsoft Office and comfort learning and adopting new technologies • Familiarity with mortgage industry workflows, terminology, and compliance standards is a plus, but not required • Proactive, curious mindset and willingness to learn and challenge the status quo

🏖️ Benefits

• Company-sponsored 401(k) • Vacation benefits • Medical, dental, vision, and prescription drug benefits • Healthcare and/or dependent day care flexible spending accounts • Life insurance and death benefits • Critical care insurance • Personal accidental insurance • Commuter benefits • Pet insurance • Time off and leave of absence benefits • Well-being benefits, including employee assistance program • Legal planning assistance • Identity theft protection • Wellness resources • Award-winning workplace culture • Employee growth, collaboration, and success opportunities