Marketing Automation, Analytics Manager

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Reco

51 - 200 employees

Founded 2020

🔒 Cybersecurity

☁️ SaaS

🤖 Artificial Intelligence

💰 $25M Series unknown on 2025-05

Cybersecurity • SaaS • Artificial Intelligence

Reco is a Dynamic SaaS Security company offering a platform that discovers, governs, and secures SaaS applications and AI agents across their entire lifecycle. The platform provides SSPM (security posture management), SaaS app and shadow-AI discovery, identity & access governance, data exposure management, real-time threat detection & response, and AI governance features (Reco AI Agents and generative AI discovery). Reco integrates with 200+ SaaS apps and is designed to help enterprises continuously reduce SaaS attack surface, maintain compliance, and manage AI/agentic risk.

📋 Description

• Own the full marketing tech stack: HubSpot, Clay, Knock, Smartlead, Influ2, Gong Engage, and whatever we add next • Architect account and contact scoring models: company fit, company intent, contact fit, contact intent • Operate and keep updating the model • Track accounts from cold to decision in HubSpot and Salesforce • Ensure data quality, contact coverage, and firmographic accuracy across the database • Activate intent signals from various sources • Create clearly designed sorting systems for BDR engagement • Build the infrastructure for dark funnel visibility • Manage sub-qualified nurture workflows • Develop reporting infrastructure for funnel metrics • Help define and maintain marketing’s attribution modeling • Automate signal-based campaigns • Manage event marketing automation and re-engagement workflows • Surface account history at engagement points • Route intelligence into Salesforce and Gong before calls • Extract insights weekly for stakeholder updates.

🎯 Requirements

• 4+ years experience • Deep hands-on experience with HubSpot (required) • Salesforce familiarity is a strong plus • You have built scoring models, not just configured someone else's • Experience with intent data platforms: ZoomInfo, TechTarget, G2, or equivalent • Proficiency with Clay or similar enrichment tooling • You understand sequencing tools and have built or managed outbound cadences • Comfort with basic data work: SQL is a plus, but you need to be able to manipulate data and build reports without waiting on an analyst • You have worked closely with BDR and sales teams and understand what they actually need from the marketing systems • You think in workflows, not one-off tasks • If you built something once, you documented it.

🏖️ Benefits

• None specified

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