Senior Vice President, Marketing

🔥 15 hours ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 12%

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Logo of Recom

Recom

201 - 500 employees

📦 Logistics

🛍️ eCommerce

🛒 Retail

Logistics • eCommerce • Retail

Recom is designed to fit like a glove—we develop expertly tailored solutions to help premium brands accelerate on Amazon. We go beyond the standard, one-size-fits-all approach by digging into the details to shape the right Amazon strategy for each brand. Drawing upon our real-world Amazon knowledge in dozens of product categories, we create the optimal action plan for your brand and deliver results that meet and exceed your expectations. Our goal is to be a frictionless partner—the perfect fit for your brand, meshing with your organization and executing every component of your Amazon strategy flawlessly.

📋 Description

• Lead Recom’s marketing organization to build brand preference, increase consideration and generate qualified demand supporting new-business signings • Align positioning, content, events and demand generation with commercial priorities • Partner closely with sales and Revenue Operations • Own marketing strategy, annual planning, budget allocation and performance reviews tied to business priorities • Lead Brand and Product Marketing, Demand Generation, Creative, Content and Events • Establish clear ownership and coach the team • Define target segments, differentiation and solution narratives with commercial leaders and customer-facing teams • Build integrated campaigns across executive thought leadership, paid media, hosted events and industry participation • Establish shared funnel definitions, sales handoffs and reporting with sales and Revenue Operations • Manage agency relationships and assess marketing investment through qualified pipeline, conversion and commercial outcomes • Collaborate across relevant marketing and commercial teams • Report to the Chief Growth Officer

🎯 Requirements

• 12+ years in B2B marketing, including leadership of integrated marketing functions • Demonstrated success connecting brand investment and demand generation to qualified pipeline and revenue • Experience managing teams, agencies, budgets and cross-functional priorities • Strong executive communication, analytical judgment and ability to turn strategy into execution • Experience in ecommerce, marketplace services, retail media or technology-enabled services • Experience marketing to premium brands and enterprise decision makers • Knowledge of account-based marketing and long-cycle commercial sales • Experience building marketing capabilities in a growing organization

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