Senior Field Marketing Manager

🕒 April 20

🇺🇸 United States – Remote

💵 $127.5k - $191.5k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Logo of Recorded Future

Recorded Future

501 - 1000 employees

Founded 2010

🔒 Cybersecurity

🤖 Artificial Intelligence

🏢 Enterprise

💰 $25M Series E on 2017-10

Cybersecurity • Artificial Intelligence • Enterprise

Recorded Future is a leading provider of threat intelligence solutions, helping organizations see and prioritize potential threats in real-time so they can act to prevent attacks. Trusted by governments and large enterprises, Recorded Future offers comprehensive, unbiased threat intelligence that is used to secure critical infrastructure worldwide. Using their Intelligence Graph and cloud platform, they deliver timely and actionable insights by analyzing and structuring threat data from across the internet. Their services are crucial in mitigating risks such as ransomware attacks, digital risks, and supply chain vulnerabilities. With a strong reputation recognized by industry analysts, they stand at the forefront of modern defense solutions by integrating AI into security workflows.

📋 Description

• Integrate with the sales, channel, and tech alliance teams, along with corporate marketing, to develop annual field marketing plans that support overall pipeline growth. • Proactively engage with the sales teams to coordinate, communicate, and optimize the impact of marketing activities. • Work with the marketing team to develop and execute integrated campaigns across digital, social media, paid ads, product marketing, and other channels to effectively reach and engage the market. • Plan, execute, and manage live field and partner events as part of the overall marketing mix, ensuring a cohesive pre-event, at-event, and post-event strategy to drive engagement and response rates. • Develop and implement a targeted account strategy to support account-based selling. • Collaborate with the marketing team to create promotional materials, assets, and signage for field marketing initiatives. • Track, measure, and report on the effectiveness of marketing programs and campaign ROI, providing recommendations for optimization. • Manage budgets and expenses in an organized manner to maximize marketing impact. • Communicate and educate the sales team on new and planned marketing activities across global, regional, and local programs. • The majority of focus is dedicated to field marketing events (75%-80%) and in addition supporting and driving joint partner marketing activities (20-25%).

🎯 Requirements

• 7+ years’ experience in field and partner marketing initiatives; experience in the public sector and cybersecurity industry is a plus. • Demonstrated expertise in demand generation, multi-channel marketing, and inbound marketing strategy/execution. • Proven ability to build strong relationships with sales teams and drive awareness and sales through strategic marketing programs. • Exceptional project management skills and the ability to align tactical plans with overarching business strategies. • Proficiency with key marketing and sales tools (including CRM and marketing automation platforms). • Willingness and ability to travel 10%-20% of the time.

🏖️ Benefits

• medical, dental and vision insurance • life insurance • 401K

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