Global Marketing Strategist

🕒 April 17

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Arrow Components

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10,000+ employees

Arrow Components is the driving force behind arrow.com, the e-commerce portal for Fortune 120 company Arrow Electronics.

📋 Description

• Develops, plans and leads the execution of global marketing strategy and experiences targeting both partner ecosystem audiences and direct sales end customers. • Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers. • Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively. • Own the tracking and reporting of global campaign KPIs and results in line with business expectation, responsible for regular communication of results to internal and external stakeholders. • Develop global go-to-market strategy, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns that generate sales ready leads from suitable buyers. • Owns global marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team. • Analyzes and articulates campaign effectiveness and metrics to Arrow, including but not limited to MQLs, Pipeline Value and Estimated Revenue. • Proposes creative ideas to maximize the impact of campaigns and drive growth.

🎯 Requirements

• Typically requires 5 to 7 years of global marketing experience • Minimum 3 years of experience in strategic marketing plan creation • Experience developing muti-tactic campaigns for multi region execution utilising digital marketing, field marketing (event experience a must) and Account Based Marketing techniques. • Experience in developing marketing plans both to and through channel ecosystem partners. • Experience working in the IT channel with partners, preferably in a distributor. • Team player, with strong interpersonal service skills • Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time • Strong writing, presentation and communication skills • Proficient in Microsoft Office products

🏖️ Benefits

• Medical, Dental, Vision Insurance • 401k, With Matching Contributions • Short-Term/Long-Term Disability Insurance • Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options • Paid Time Off (including sick, holiday, vacation, etc.) • Tuition Reimbursement • Growth Opportunities • And more!