Paid Search Specialist

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Red Antler

51 - 200 employees

Founded 2007

🤝 B2B

👥 B2C

📱 Media

B2B • B2C • Media

Red Antler is the leading creative partner to startups and new ventures, specializing in brand development and strategy. They have successfully launched numerous brands across various industries, helping entrepreneurs and companies transform their ideas into beloved products and experiences. Their expertise extends to partnering with both emerging startups and established Fortune 100 businesses, ensuring impactful branding that resonates with consumers.

📋 Description

• Manage the development and execution of advertising strategies using Google Ads, Google Shopping, YouTube, Display Network, and other Google properties based on client goals • Manage and optimize campaigns across multiple client accounts, focusing on performance, pacing, and goal alignment • Conduct keyword research, build campaign structures, and segment audiences to ensure efficient targeting and ROI • Monitor daily campaign performance, proactively flag issues, and implement optimizations to improve results • Collaborate with internal creative teams on ad copy and creative assets that align with strategy and platform best practices • Set up conversion tracking and ensure campaign data is accurate and actionable • Participate in A/B testing of creative, targeting, and landing pages to identify areas of opportunity • Stay current on new Google Ads features and platform updates, bringing fresh ideas to campaign planning • Assist with creating regular performance reports and insights to share with internal teams and clients.

🎯 Requirements

• At least 5 years of hands-on experience managing paid search campaigns across Google Ads platforms (Search, Shopping, Display, etc.) • Google Ads certification preferred • Proficient in Google Analytics, Google Tag Manager, and Google Ads Editor • Strong analytical skills with the ability to draw insights from data and translate them into actionable recommendations • Solid written and verbal communication skills; able to clearly share ideas and performance findings • Collaborative mindset with the ability to work effectively across teams and clients • Detail-oriented, organized, and excited to grow in a fast-moving environment.

🏖️ Benefits

• Competitive salary • Healthcare • 401k • Unlimited PTO

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