Staff Machine Learning Engineer, Ads Creative Effectiveness

🔥 15 hours ago

🇺🇸 United States – Remote

💵 $230k - $322k / year

⏰ Full Time

🔴 Lead

🤖 Machine Learning Engineer

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Reddit, Inc.

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2005

💼 Consulting

📣 Marketing

📱 Media

Consulting • Marketing • Media

Reddit, Inc. is a social media platform that acts as a hub for thousands of communities, where users can engage in diverse conversations ranging from breaking news to niche interests. It enables users to post, comment, and vote on content, fostering a vibrant online community. Millions of people globally connect and share their passions on Reddit, creating a dynamic environment for authentic human interaction.

📋 Description

• Architect and implement state-of-the-art pipelines for ad creative generation • Build systems for product, font, logo, and brand asset preservation using techniques such as IP-Adapters and LoRAs • Build image and video editing capabilities for smart-cropping, inpainting, outpainting, resizing, and style transfer • Fine-tune large vision-language models to understand effective ad aesthetics • Build feedback loops using CTR and CVR metrics to fine-tune generation through RLHF/RLPF for ads • Engineer filtering and safety systems to prevent non-compliant, unsafe, or copyright-infringing content • Collaborate with Product, Sales, Policy, UX, and Ads ML teams • Integrate Ads Creative Effectiveness capabilities into the Ad Manager UI and ad delivery path • Embed brand-safety filters, copyright checks, and human-in-the-loop escalation paths

🎯 Requirements

• Hands-on experience with tree models, neural nets, ranking, and especially LLM/VLM fine-tuning and RLHF/RLPF for ads • Comfort with uplift metrics, variance, minimum detectable effects, and experimentation setups for generative systems • Understanding of auction dynamics and advertiser pain points • Ability to distill complex ML trade-offs for executives, product managers, and non-technical stakeholders • Prior work on ad creative tooling, including headline generators, image generators, pre-test models, or advertiser editing flows • Experience navigating brand-safety, privacy, or copyright frameworks in generative AI products (nice-to-have)

🏖️ Benefits

• Comprehensive Healthcare Benefits and Income Replacement Programs • 401k with Employer Match • Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support • Family Planning Support • Gender-Affirming Care • Mental Health & Coaching Benefits • Flexible Vacation & Paid Volunteer Time Off • Generous Paid Parental Leave • Equity in the form of restricted stock units • Potential commission, depending on the position offered • Medical, dental, and vision insurance • Opportunity to opt out of interview recording, transcription, and summarization