Principal Growth Marketing Manager

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Redpanda Data

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

🏢 Enterprise

☁️ SaaS

🤝 B2B

💰 $100M Series D - Redpanda Data on 2025-04

Enterprise • SaaS • B2B

Redpanda Data is the company behind Redpanda, a high-performance streaming data platform compatible with the Apache Kafka API. Redpanda provides a single-binary, low-latency, high-throughput message streaming engine and managed cloud offerings designed as a drop-in replacement for Kafka to simplify real-time data pipelines, event-driven applications, logs, and metrics. The company focuses on delivering enterprise-grade streaming infrastructure for developer and operations teams via self-managed software and managed SaaS/cloud services.

📋 Description

• Set and drive the performance marketing roadmap and experimentation calendar (channels, creative, targeting, landing pages) • Own competitive and channel benchmarking to identify new paid/emerging platforms worth testing • Own multi-persona campaign strategy and messaging across paid search, paid social, and content syndication channels, engaging both technical practitioners and decision makers rather than optimizing to a single persona • Manage and optimize global paid media campaigns and budget across Google, YouTube, LinkedIn, Reddit, and emerging platforms, reallocating spend based on CAC, pipeline contribution, and ROI by channel • Execute and scale paid social programs focused on awareness that yields account engagement and pipeline generation • Own the Qualified.com platform to create custom, targeted digital experiences on our website to generate pipeline and account engagement • Build and scale content syndication and database growth programs to expand the marketing database • Drive conversion rate optimization on paid landing pages in partnership with web marketing and product marketing • Manage agency and vendor partners executing on campaigns, holding them accountable to quality, timelines, and performance against goals • Own brand awareness measurement (share of voice, impression share, engagement) and tie it back to pipeline impact • Partner with marketing ops to build and maintain attribution infrastructure that connects top-of-funnel awareness activity to pipeline and revenue outcomes • Monitor, analyze, and report on funnel performance, conversion rates, attribution, and ROI • Build automation workflows using internal and external AI tools, ensuring growth experiments run efficiently and at scale • Work closely with BDRs and sales teams so leads from paid campaigns are handed off with the right context, helping sales prioritize and convert them effectively

🎯 Requirements

• 5+ years of experience in digital marketing or growth marketing in B2B SaaS or infrastructure software • Deep expertise in managing paid media campaigns • Strong understanding of attribution, conversion tracking, and marketing analytics • Experience managing campaigns with platforms like Google Ads, LinkedIn Ads, Reddit Ads, and analytics tools • Familiarity with AI search trends, GEO, AEO, and optimizing content for LLM visibility • Strong analytical mindset with the ability to translate data into actionable insights • Excellent communication and project management skills • Experience working in fast-paced startup or high-growth environments

🏖️ Benefits

• health insurance • retirement plans • flexible work arrangements • professional development