Media Buyer – Performance Marketing Lead

🔥 20 hours ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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REEKON Tools

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏗️ Construction

🔧 Hardware

⚡ Productivity

Construction • Hardware • Productivity

REEKON Tools is leading the next wave of power and measurement tool innovation by integrating modern advances in technologies, materials, and processes with traditional fabrication tools to deliver significant improvements to professionals in terms of speed, functionality, safety, and workflows. Their focus on digital measuring for connected jobsites demonstrates a commitment to enhancing efficiency in the construction industry.

📋 Description

• Own day-to-day management of approximately $1.2M in annual paid spend across Meta and Google, including Shopping, Performance Max, Search, and YouTube • Build, launch, and optimize campaigns in-platform, including account structure, budgets, bidding, audiences, and daily pacing • Run a structured creative testing program with the internal creative team • Brief the creative team on future assets based on data • Report performance against blended MER and contribution margin targets rather than platform-reported ROAS • Manage product data feeds for Google Shopping and the Meta catalog, including feed quality, titles, and segmentation • Own tracking accuracy across Meta Pixel and CAPI, Google tags, and GA4 • Surface tracking discrepancies before they distort decisions • Plan and run landing page and offer tests to improve conversion rate • Help grow demand creation as well as demand capture • Create n8n and Zapier automations for reporting, pacing alerts, and creative trafficking • Recommend budget reallocations, including when spending should be reduced • Take ownership across the marketing stack while focusing primarily on media buying

🎯 Requirements

• Minimum 4 years of hands-on media buying experience • At least 2 years with direct personal responsibility for $75–150k per month in spend • Demonstrable ecommerce or DTC experience; ability to discuss personally managed accounts with real numbers • Strong proficiency across Meta and Google • Working command of blended metrics (MER, CAC, contribution margin) • Solid measurement fundamentals: Meta Pixel and CAPI setup, conversion tracking, attribution windows, and incrementality testing basics • Experience partnering with an in-house creative team, writing briefs, diagnosing creative fatigue, and translating results into assets • Exceptional written English with outstanding grammar, tone, and clarity • Physical product or considered purchase experience is a plus • Construction, tools, or trades experience is a significant plus • Amazon Ads experience is a plus

🏖️ Benefits

• Full-time employment • Equal opportunity employer • Diverse and inclusive workplace commitment