Senior Campaign Manager

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $106k - $185k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Workiva

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Workiva is a cloud-based, AI-powered platform that unifies financial reporting, risk and compliance management, and sustainability reporting. It enables teams to connect data across systems, collaborate in real time, automate reporting (including XBRL tagging), and maintain auditability and traceability for regulated disclosures and assurance processes. Workiva serves large enterprises and finance, legal, audit, and sustainability teams to accelerate reporting, improve accuracy, and reduce risk.

📋 Description

• Develop and own integrated, multi-touch campaign plans aligned to Workiva's GTM priorities • Design campaigns across the full demand spectrum, from awareness through closed pipeline • Build and manage campaign briefs, messaging frameworks, audience segmentation, and channel activation plans end to end • Translate product and solution narratives into campaign programs for multiple personas across buying groups • Orchestrate campaign components across internal stakeholders for on-time, on-brief delivery • Integrate AI into campaign workflows for personalization at scale, content acceleration, and faster testing cycles • Own campaign reporting across pipeline contribution, channel efficiency, conversion rates, and spend performance • Apply testing and attribution frameworks to optimize channel mix and improve demand efficiency • Present performance insights and recommendations to Demand Generation leadership and cross-functional partners • Partner with Field Marketing, Marketing Operations, Content, Creative, Sales, and Partner Marketing to orchestrate integrated GTM motions • Own a pipeline target and drive qualified pipeline, multi-solution expansion, and net new logo growth

🎯 Requirements

• 6+ years in B2B SaaS demand generation, campaign management, or revenue marketing • Undergraduate Degree • Proven track record owning integrated campaigns across multiple channels • Experience managing or working with paid media programs (Search, Social, Display, CTV, Content Syndication) with real budget accountability • Strong understanding of ABX frameworks and enterprise sales cycles • Proficiency in marketing automation and CRM platforms (Marketo, Salesforce, or equivalents) • Demonstrated ability to build and own performance dashboards and attribution reporting • Strong written and verbal communication • Experience in a platform-first or multi-solution SaaS environment • Experience activating partner co-marketing campaigns • Hands-on experience with AI tools applied to campaign personalization, content creation, or performance analysis • Up to 25% travel for customer and internal meetings • Reliable internet access for any period of time working remotely and not in a Workiva office

🏖️ Benefits

• A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match • Comprehensive employee benefits package • Work from an office or remotely from any location within your country of employment • Reasonable accommodations for applicants with disabilities