Growth Marketing Manager – Paid Search, Display

🔥 4 hours ago

🇺🇸 United States – Remote

💵 $95k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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ThirdLove

WebsiteLinkedInAll Job Openings

51 - 200 employees

🛒 Retail

👗 Fashion

👥 B2C

Retail • Fashion • B2C

ThirdLove is a female-founded, women’s lifestyle brand that offers elevated essentials including bras, underwear, loungewear and more, all designed by women, for women. Co-founders Heidi Zak and Ra'el Cohen set out to revolutionize the bra shopping experience and create a product that would help women look and feel amazing. ThirdLove also focuses on culture and teammate development, having been certified as a Great Place to Work for two consecutive years. In 2022, the company acquired Kit Undergarments and began opening retail stores across the United States. Additionally, ThirdLove is a significant donor of women’s undergarments, contributing over $50 million to women in need, and supports female entrepreneurs of color through its TL Effect program.

📋 Description

• Set channel strategy across Google, Display, and CTV, including account and campaign architecture, funnel coverage, and budget allocation • Own budget pacing and make real-time reallocations based on performance signals • Lead incrementality test design for search, display, and CTV channels • Contribute channel-level commentary to weekly cross-channel performance reporting • Monitor platform and product changes, including Smart Bidding, search, DSP features, and measurement developments • Serve as primary contact for platform and agency relationships • Manage partner communication, performance accountability, and vendor evaluations • Consolidate institutional knowledge and channel history internally • Oversee, evaluate, and direct AI execution tools for bidding, audience optimization, pacing, and creative performance • Interrogate automated optimization outputs, set guardrails, test protocols, and performance benchmarks • Direct creative brief input and contribute channel-informed hypotheses to landing-page and site testing • Participate in creative QA and post-launch performance interpretation • Collaborate cross-functionally to improve performance across the full customer journey

🎯 Requirements

• 5–7 years of hands-on experience in paid search and display at scale (six-figure monthly budgets or above) in fashion and/or apparel e-commerce industries • Deep working knowledge of Google Ads — campaign structure, Smart Bidding, Performance Max, search term management, Quality Score, product feed management and attribution settings • Strong analytical fluency: ability to build a performance narrative from raw data • Experience with or working knowledge of programmatic channels — DSP mechanics, deal types (PMP, open auction), brand safety, and audience targeting • Experience managing or coordinating external agency or vendor relationships, with accountability for performance outcomes • Experience working with creative teams, data teams, site teams, and external partners • Evaluative relationship with AI and automation tools; ability to question outputs, stress-test logic, and push back when results do not add up • E-Verify employment authorization to work in the U.S.

🏖️ Benefits

• Competitive salary + equity • Medical/Dental/Vision insurance • Paid parental leave • Flex time off • Discounted and free products