Paid Social Strategist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $80k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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This company has sponsored H1B visas in the past.

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Plan and improve full-funnel Paid Social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit • Grow new customers, revenue, and LTV • Use data and creative learnings to make decisions, test strategies, and scale winning ideas • Use automation and Bliss Point insights to focus spend on high-performing areas and reduce waste • Collaborate with Creative, Analytics, Product/Bliss Point, and Client Leadership in the Pod • Turn best practices into repeatable playbooks • Translate business goals into Paid Social plans covering prospecting, retargeting, and loyalty • Set client expectations, explain options and trade-offs, and report business-impact results • Teach clients and teammates and document reusable practices • Test platform features and automation, prove value, and scale successful approaches • Apply Bliss Point insights to guide budgets, tests, and creative/audience decisions • Provide feedback to improve Bliss Point tools • Design practical holdout/lift tests or A/B tests and establish success criteria • Maintain regular measurement read cadence • Maintain healthy tracking, including pixel/CAPI, event mapping, UTMs, and GA4 • Explain data limitations when recommending changes • Reduce creative fatigue, overlapping audiences, and learning-phase resets • Help the Pod adopt better ways of working • Pilot and scale automation and Bliss Point-guided allocations with proven incremental impact

🎯 Requirements

• 5+ years managing Paid Social across Meta and TikTok • Experience with Pinterest, Snapchat, or Reddit is a plus • Hands-on experience with Meta Advantage+, value optimization, and CAPI • Hands-on experience with TikTok Smart Performance • Hands-on experience with Pinterest Performance+ • Experience with audience design • Experience with creative testing • Basic catalog/DPA experience • Comfortable with GA4 and platform analytics • Ability to design tests and connect media to revenue, CAC, and LTV • Senior stakeholder-ready storytelling • Ability to influence across functions • Client-facing presence

🏖️ Benefits

• Unlimited paid time off • 20 paid holidays • Fully remote environment • Flexible work arrangements • Medical, Dental, Vision, Life & Disability insurance • Flex Spending Accounts • Retirement match up to 4% of contributions at 100% • Fringe • Forma • Unlimited Telemedicine and Teletherapy at no cost • Thankful giving • Equity • Birthing parents receive 16 weeks of leave with 100% pay • Partners receive 12 weeks of parental leave • On-demand learning • Mentorship program • Leadership and management development programs and resources • Monthly variable revenue payment opportunity (RevShare) • Discretionary annual performance bonus